Thank you Newfoundland! Your small change adds up to more than $60,000 to help kids in the province

ST. JOHN'S, March 12, 2014 /CNW/ - President's Choice^® Children's Charity is pleased to announce that its Your Small Change Can Make a Big One campaign has raised more than $60,000 thanks to the generosity of customers and employees at participating Dominion^® locations in the province.

All money raised will go toward nutrition programs aimed at fighting childhood hunger and families whose children have physical or developmental disabilities in Newfoundland. Nationally, Loblaw banner grocery store customers donated more than $2.4 million as part of the Spring 2014 campaign.

"President's Choice^® Children's Charity is committed to helping kids across Canada live life well. Through our grants for disability and donations to programs that fight childhood hunger, we want to help as many children as possible - ultimately having a positive impact on the next generation of Canadians," said Colin Nicolle, Atlantic Board Member, President's Choice® Children's Charity.

"I would also like to say thank you. The generosity and support of Loblaw banner store customers and colleagues makes what we do possible," added Nicolle.

Since 1989, the charity has awarded $100 million, supporting more than 1.8 million children across Canada.

Make a Positive Difference in the Community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice^® Children's Charity is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels.

For more information about President's Choice^® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.

About President's Choice^® Children's Charity
President's Choice^® Children's Charity is celebrating 25 years committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the charity has awarded $100 million, supporting more than 1.8 million children. For more information on the President's Choice^® Children's Charity or to donate online, visit pc.ca/charity.

About Loblaw Companies Limited (TSX: L)
The Company is a subsidiary of George Weston Limited ("Weston"). It is Canada's largest food retailer, a leading provider of drugstore, general merchandise and financial products and services, and is the majority unit holder of Choice Properties™, an owner, manager and developer of commercial real estate across Canada. The Company has three reportable operating segments: Retail, Financial Services and Choice Properties. Loblaw and its franchisees together are among the largest private sector employers in Canada, employing approximately 138,000 full-time and part-time employees across more than 1,000 corporate and franchise stores from coast to coast. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide range of products and services to meet everyday household and consumer needs. Loblaw is known for the quality, innovation and value of its food offering. It offers one of Canada's strongest control brand programs, including the unique President's Choice^®, no name^® and Joe Fresh^® brands. In addition, through its subsidiaries, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points and PC Plus™ loyalty programs.

SOURCE: President's Choice Children's Charity

or to schedule an interview:

Loblaw Public Relations on behalf of President's Choice® Children's Charity
Mark Boudreau, Director of Corporate Affairs (Atlantic)
[phone]
[email protected]