The 2011 Corolla and Matrix: delivering greater value to Canadians with
enhanced design, performance features and Toyota Star Safety System as
standard

MSRP starts at $15,450 for 2011 Toyota Corolla and $16,715 for 2011 Toyota Matrix

TORONTO, Dec. 20 /CNW/ - There's a good reason the Toyota Corolla and the Toyota Matrix are perennial favourites with Canadian drivers: they deliver made-in-Canada quality, fuel efficiency and, for 2011, refreshed styling and new standard features including the Toyota Star Safety System™. Canadians count on the Toyota Corolla and Matrix for great value, and the 2011 model will continue to offer Canadians more for their hard-earned dollar, with the Corolla starting at $15,450 and the Matrix at $16,715.

"The 2011 Corolla and Matrix exemplify the new direction of Toyota by bringing together design, technology, performance and active safety features such as the Star Safety System," said Warren Orton, Director at Toyota Canada Inc. "Every Corolla and Matrix sold in Canada is built here, and for 2011, Canadian drivers will enjoy even more features yet still benefit from the same incredible value customers seek in these models."

The 2011 Toyota Corolla is all about value - Rethought, restyled and re-equipped offering new style, features and safety while keeping the same starting price for 2011
The Corolla remains one of the most trusted and popular vehicles, with over 1 million sold in Canada over more than 40 years. For 2011, Corolla builds on the features Canadians love, adding more than 300 new parts - a significant revision that builds of the strengths of Corolla's heritage while addressing what we can do better at no extra cost to the customer. Some of these revisions include:

• Revised exterior features including headlamps, tail lamps, front grille, front and rear bumpers and trunk lid for more sophisticated, class-up curb appeal
• Updated interior form and function features including  a new steering wheel with flat bottom adopted, upgraded audio system and redesigned instrument panel for a more sophisticated cabin appearance
• New 16-inch aluminum alloy wheel design on Corolla LE and S models
• New exterior colour options which include Sandy Beach Metallic and Nautical Blue Metallic
• Toyota's Star Safety System as standard equipment, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist (BA) enhancements, and Toyota's Smart Stop Technology

With the addition of fresh options packages and à la carte features and accessories, Canadians have even more choice when it comes to selecting the comfort and convenience features that matter to them. Canadian drivers will welcome the mid-size feel and amenities of the Corolla, coupled with the nimbleness and efficiency that makes this compact so popular from coast to coast.

Significantly refreshed 2011 Toyota Matrix features enhanced style, performance and amenities starting at $16,715
The 2011 Toyota Matrix continues to set the standard for the compact crossover that's big on versatility and right at home in Canadian winters. All models now feature enhanced amenities like steering wheel mounted audio controls, plus the Toyota Star Safety System as standard. Select models enjoy additional enhancements, like cruise control as standard on all all-wheel-drive models and fresh exterior styling cues on the popular Matrix XRS. In addition, new packages deliver bundles of options, such as fog lamps, power moon roofs, and upgraded audio systems making it easy for Canadians to customize their Matrix to suit their needs. For versatility, driving fun, remarkable efficiency and built-in-Canada quality, the Matrix delivers big value.

The 2011 Toyota Corolla and 2011 Toyota Matrix will be available for sale at Canadian Toyota Dealers in January, 2011.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every new 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

For further information:

For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.