The 2015 MTV VMAs Grow 32% to Nearly 800,000 Viewers on Much and MTV

- Reaching 2.2 million viewers, the 2015 VMAs wins timeslot in Canada -
- #VMA and #VMAs had a combined total of 213 million impressions on Twitter in Canada last night -
- Full show available now on MTV.ca with an encore presentation tonight at 10 p.m. ET on Much, and Tuesday, Sept. 1 at 11 p.m. ET on MTV -

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TORONTO, Aug. 31, 2015 /CNW/ - "What Do You Mean?" The 2015 MTV VIDEO MUSIC AWARDS was the most-watched broadcast on TV in Canada last night during its 9 -11:30 p.m. timeslot among total viewers, A/F 18-34, A/F 18-49, A/F 25-54, P12-34 and Teens, data from Numeris confirms. Hosted by Miley Cyrus, last night's unforgettable, unpredictable, and unhinged live broadcast on Much and MTV drew a preliminary overnight audience of 788,000 viewers, up an impressive 32% over last year's broadcast. Overall, the 2015 VMAs reached 2.2 million viewers, an increase of 29% over 2014.

The MTV VMA PRE-SHOW from 8 - 9 p.m. on MTV and Much drew a total audience of 488,000 viewers, nearly double the audience of last year. Trending worldwide on Twitter last night, #VMA and #VMAs had a combined total of 213 million social impressions in Canada.

The 2015 VMAs is available on demand now at MTV.ca, and encores tonight at 10 p.m. ET on Much and on Tuesday, Sept. 1 at 11 p.m. ET on MTV. For additional encore times, please visit mtv.ca and much.com.

**MEDIA NOTE** - Download photos from the 2015 VMAs at BellMedia.ca/PR.

Last night's VMAs were filled with out-of-this-world performances, including Nicki Minaj - who opened the show with her single "Trini Dem Girls", while also surprising the crowd by bringing out Taylor Swift, and smashing their feud with a killer duet of her single "The Night is Still Young".  Also, Demi Lovato brought the heat to downtown L.A. with her new single "Cool for the Summer" with a surprise appearance by Iggy Azalea, and Macklemore and Ryan Lewis recreated their "Downtown" music video.

Canadians made their mark last night with two of the nights most talked about performances: Justin Bieber made his long awaited comeback, performing his new single "What do you Mean?" for the first time ever on television - and even shed some tears after his performance. The Weeknd literally set the stage on fire with a killer performance of his single "I Can't Feel my Face", bringing the crowd to their feet.

Taylor Swift nabbed the most Moonmen with a total of four including "Video of the Year" for "Bad Blood". But it was Kanye West who stole the show with a 13-minute speech that ended with him announcing his run for precedency in 2020, after receiving the prestigious Michael Jackson Video Vanguard Award.

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About MTV:
From fashion and politics to lifestyles and trends, MTV is all about the stories of young amazing lives from a distinctly Canadian perspective. Available across multiple platforms, including online at MTV.ca and live on Bell Mobile TV, MTV pushes boundaries with innovative original programming.  MTV is available in 6.5 million households across Canada and is a Canadian-programmed and managed business. MTV is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. MTV in Canada is one of 63 MTV-branded services available in 152 territories around the world.

Source: Numeris (BBM Canada), rank among all English TV

SOURCE MTV

Camila Ossa, Music & Entertainment, Bell Media, 416.384.2594 or [email protected]
Amanda Rinaldo, Music & Entertainment, Bell Media 416.384.5325 or [email protected]