With a focus on easy inspiration, small affordable shifts and sustainable solutions, it's the ultimate 'Home Furnishing Handbook'
BURLINGTON, ON, August 5, 2020 /CNW/ - Today, IKEA Canada announced the 2021 Catalogue will be available to view online, and for pick up at IKEA Canada locations from coast to coast, starting Thursday, August 6th, 2020. This year, the Catalogue turns 70 and to celebrate, the iconic home furnishing handbook is going back to basics, bursting with tips and ideas to make homes cozier, smarter, more sustainable and more beautiful, all at an affordable price.
"At IKEA, we are driven by a simple, yet powerful vision to create a better everyday life at home for the many and this has never been more meaningful than it is today," said Kathy Davey, Head of Home Furnishing and Retail Design, IKEA Canada. "The 2021 Catalogue is all about the positive power of a better home - one that is functional, beautiful and completely personalized to those living there. With this year's home furnishing handbook, we want to show how Canadians can make the most of their extended time at home, whether that's through small, budget-friendly shifts or taking on a new home project."
IKEA wants to have a positive impact on people and planet and as such, the 2021 Catalogue aims to empower Canadians to live a healthier and more sustainable life at home. Content spotlights include a feature on waste reduction, a bedroom designed with only sustainable materials, energy-saving and water-saving solutions that help to save money, and an enhanced focus on personal health and wellness throughout.
"Through our home furnishing knowledge, ideas, products, and smart solutions we want to show that even small actions and changes in daily habits can make big difference in the world," said Melissa Barbosa, Head of Sustainability, IKEA Canada. "We aim to inspire and enable as many Canadians as possible to live a better everyday life within the limits of the planet. Looking forward, we continue to challenge ourselves to make sustainable living more simple, accessible and affordable."
With new digital product features and an enhanced online platform, customers can check out the new 2021 IKEA Catalogue at IKEA.ca/Catalogue. For customers planning a shopping trip to an IKEA store, physical catalogues are available to pick-up on the way out only or for pick-up via Curbside Click & Collect.
For more information on the 2021 Catalogue, including the detailed press kit and high-res images, please click here.
ABOUT IKEA CANADA
Founded in 1943 in Sweden, IKEA is a leading home furnishing retailer, offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. IKEA Canada is part of Ingka Group which operates 374 IKEA stores in 30 countries, including 14 in Canada. Last year, IKEA Canada welcomed 31 million visitors to its stores and 117 million visitors to IKEA.ca. IKEA Canada operates business through the IKEA vision - to create a better everyday life for the many people and does so through its local community efforts and sustainability initiatives. For more information on IKEA Canada, please visit IKEA.ca.
SOURCE IKEA Canada
Kristin Newbigging, Public Relations Leader, [email protected]
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