The all-new 2010 Toyota 4Runner builds upon its rugged heritage delivering
go-anywhere performance with more power, and using less fuel

TORONTO , Dec. 11 /CNW/ - In 1984, Toyota's revolutionary first Toyota 4Runner sport utility vehicle (SUV) was launched, combining the mechanics of the four-wheel-drive Toyota pickup truck with versatility and go-anywhere ability with comfort and utility. Twenty-five years and four generations later more than 103,225 Canadians have purchased the 4Runner and discovered both on- and off-road adventure.

New for the 2010 Toyota 4Runner is an impressive list of new standard performance, safety, comfort, and convenience features, starting at an MSRP of $36,800 - the same starting price as the 2009 model it replaces.

The all-new fifth-generation is redesigned inside and out to be even more rugged and athletic, delivering more power, better fuel efficiency and packed with more safety features and technologies for Canadian drivers in search of a confident, capable and authentic SUV. With a standard V6 engine featuring 270 hp, it offers 34 more horsepower and a five per cent improvement in fuel efficiency compared to the previous V6 engine. Moreover, the new V6 out powers even the previous generation V8 engine by 10 horsepower, and matches its 5,000 lb (2,268 kg) towing capacity. All the while new available technologies are sure to help tame Canadian weather and terrain from heavy snow to rocky trails, including Crawl Control and Kinetic Dynamic Suspension System (KDSS). Power and fuel efficiency combined with new off-road technologies make the new 4Runner a true workhorse.

"4Runner drivers continue to embrace its proven heritage of power, performance and passion that is built upon over 70 years of Toyota truck heritage worldwide," said Warren Orton , Director, Toyota Canada Inc. "Expanding upon its body-on-frame design, the 2010 4Runner will appeal to enthusiasts and go-anywhere on and off road drivers."

The 2010 Toyota 4Runner is on sale now at Toyota dealers across Canada starting at an MSRP of $36,800 .

For further information: For full product details and specifications - including a full list of media contacts and digital images - please visit media.toyota.ca. Canadians can visit www.toyota.ca to build their 2010 Toyota 4Runner today.