The Best Morning Quickie You've Ever Had

TORONTO, March 6, 2014 /CNW/ - Looking for a quick and satisfying "morning quickie?"  Today, Dempster's® is introducing a new, delicious breakfast sandwich recipe made with its traditional English Muffins and a tongue-and-cheek video that shows how easy it is to make the perfect breakfast sandwich in under two-minutes.

The "Morning Quickie" video, available in English and French, can be viewed on YouTube: (English; French)

"Making a delicious, healthy breakfast sandwich doesn't have to be time-consuming," said Tania Goecke, Marketing Director, Meal Occasions at Canada Bread. "Dempster's is excited to have a little fun and give Canadians an easy solution for preparing breakfast sandwiches with our tasty English Muffins and Bagels".

Morning Quickie Breakfast Sandwich Recipe

Total time: two-minutes
Makes one serving

Ingredients:
1 Egg
2 Slices Maple Leaf Ready Crisp™ Bacon
1 Dempster's® English Muffin
1 Slice Cheddar cheese

Directions:

1. Whisk egg lightly in a small greased bowl. Microwave on high until set, about 45 seconds.
2. Microwave bacon slices separately on HIGH for about 30 seconds.
3. Toast English Muffin.
4. Place bacon and egg on bottom half of English Muffin, top with cheese and top half of muffin.

Dempster's® English Muffins are made with the goodness of 100 per cent Canadian wheat, a good source of dietary fibre and energy.  Dempster's English Muffins and Bagels are available at major grocery store chains across Canada and retail for $2.09 - $3.39. For more breakfast recipes, visit www.dempsters.ca.

About Dempster's®:

As "Canada's Bakery", Dempster's has been nourishing Canadians since James Dempster founded both the company and the tradition of baking nutritious and great tasting breads over 100 years ago.  All Dempster's breads are made with 100% Canadian Wheat and are baked fresh daily. For more information on Dempster's, please visit www.dempsters.ca or on Facebook at www.facebook.com/dempsters.

About Canada Bread

Canada Bread Company Limited, which is 90.0% owned by Maple Leaf Foods Inc. (TSX:MFI), is a leading manufacturer and distributor of fresh bakery products and frozen par-baked products. The Company had sales of $1.5 billion in 2013 and employs approximately 5,400 people at its operations across North America and in the U.K.

Video with caption: " Video: 2-Minute Morning Quickie by Dempster's http://youtu.be/S4lNgXQPyCg ". Video available at: http://www.youtube.com/watch?v=S4lNgXQPyCg

Image with caption: "Morning Quickie Breakfast Sandwich. For full recipe, visit www.dempsters.ca (CNW Group/Dempster's)". Image available at: http://photos.newswire.ca/images/download/20140306_C9772_PHOTO_EN_37676.jpg

Image with caption: "Dempster's® English Muffins are made with the goodness of 100 per cent Canadian wheat, a good source of dietary fibre and energy. Dempster's English Muffins and Bagels are available at major grocery store chains across Canada and retail for $2.09 - $3.39. For breakfast recipes, visit www.dempsters.ca. (CNW Group/Dempster's)". Image available at: http://photos.newswire.ca/images/download/20140306_C9772_PHOTO_EN_37674.jpg

SOURCE: Dempster's

Sara Rezaee
Com.motion Inc.
[email protected]
416-482-1357      

Sylvia Sicuso
Canada Bread
[email protected]
905-285-1626