The Brand Factory Selected Agency of Record for Friday Harbour: the ultimate marina village resort on Lake Simcoe's Big Bay Point.

TORONTO, March 12, 2014 /CNW/ - Toronto-based advertising and digital agency The Brand Factory was selected as Agency of Record to head up the advertising, social, and content marketing efforts for the new resort community of Friday Harbour.

Friday Harbour is a 600-acre development on a one-of-a-kind lakeside setting on the shores of Lake Simcoe. The master-planned community is the ultimate marina village resort and features a 1000-slip marina, retail village, championship golf course, and nature preserve.

The Brand Factory will champion the development of the creative, advertising, and ongoing marketing efforts. The agency will also be responsible for digital, social and content marketing.

"City dwellers want an "un-cottage" close to home and Friday Harbour on the nearby shores of Lake Simcoe is precisely the escape paradise they're looking for," says Joseph Sulpizi, President of The Brand Factory. "This property has already been the most successful resort development launch in Ontario in recent history, and we look forward to marketing it to its fullest potential to boost awareness and make this exceptional resort a success."

About The Brand Factory:
Headquartered in Toronto, The Brand Factory is a full-service advertising and digital agency. We combine the strategic approach of a consultancy with a world-class creative agency and back it with end-to-end digital capabilities under one roof. We are expert storytellers who always look to disrupt the norm and find new ground for our clients' brands. More information can be found at www.thebrandfactory.com.

SOURCE: The Brand Factory

Joseph Sulpizi, President
416-920-8115
[email protected]