The Canadian Institute Launches its Course on Managing Legal Risks in Running Online Contests

TORONTO, April 12, 2012 /CNW/ - On June 21-22, Toronto will host The Canadian Institute's first ever course on Managing Legal Risks in Running Online Contests. As more contests are being run online through social networking sites such as Facebook and Twitter, promotions lawyers are asking for greater guidance on how they can remain compliant with contest rules. This course offers the in-depth guidance they require to manage and minimize all of the legal and business risks associated with online promotions.

Present throughout this two-day program are legal counsel representing high-profile companies who have their own real-world strategies to share, including Maple Leaf Sports & Entertainment, PepsiCo, Capital One, Tim Hortons, and MasterCard to name a few.

Highlights from the event include:

• A keynote address on the recent SCC Richard v. Time Inc. decision by the plaintiff's counsel
• A complete guide to running promotions through Facebook and Twitter
• A hands-on pre-conference workshop on drafting model contest documents
• Practical strategies for running a compliant mobile/text promotion
• A bonus interactive session on managing promotions gone wrong and the ensuing PR fallout

Conference Title: The Canadian Institute's Course on Managing Legal Risks in Running Online Contests
Date: June 21-22, 2012
Location: InterContinental Yorkville - Toronto, Ontario
Website: www.canadianinstitute.com/contests

About The Canadian Institute

For over 25 years, The Canadian Institute's conferences, summits and executive briefings have provided the business intelligence that Canadian decision makers need to respond to challenges and opportunities both here at home, and around the world.  The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors, in the law, and in public policy, with a view to providing information on the leading edge.  Headquartered in Toronto, The Canadian Institute produces over 180 events a year, attended by thousands of senior and C-level delegates from across the country. For more information, visit www.CanadianInstitute.com.

Media passes are issued at the discretion of The Canadian Institute and must be arranged in advance. Passes require two business days to process. Media can register in advance. For media accreditation contact:

Paul McComb
Marketing Manager
416-927-0718 Ext. 7333 or [e-mail].