The Canadian Institute Presents the Media and Public Relations Conference

TORONTO, March 28, 2012 /CNW/ - On May 23-24, join The Canadian Institute as it hosts its Media and Public Relations conference in Toronto, Ontario. A host of media professionals will in attendance, including journalists, bloggers, and corporate communications and public relations personnel to discuss how both traditional and new media formats are impacting the day-to-day public relations industry.

All the different forms of media will be participating in the conference opening session, including print, digital and the blogosphere to discuss the rapidly changing relationship between traditional and new media. High profile companies will also be sharing their challenges and successes with their own communication strategies through case study format, including The Body Shop, KFC, Microsoft, Southwest Airlines, TTC, WestJet Airlines, .

Some of the other key take-aways from this event include:

• Indispensible press release optimization tips
• Selecting the right metrics to fit a company's business objectives
• Harnessing the power of influencers to spread a message

AND MUCH MORE…

Conference Title: The Canadian Institute's Media and Public Relations
Date: May 29-30, 2012
Location: Pantages Hotel - Toronto, Ontario
Website: www.canadianinstitute.com/media

About The Canadian Institute

For over 25 years, The Canadian Institute's conferences, summits and executive briefings have provided the business intelligence that Canadian decision makers need to respond to challenges and opportunities both here at home, and around the world.  The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors, in the law, and in public policy, with a view to providing information on the leading edge.  Headquartered in Toronto, The Canadian Institute produces over 180 events a year, attended by thousands of senior and C-level delegates from across the country. For more information, visit www.CanadianInstitute.com.

Media passes are issued at the discretion of The Canadian Institute and must be arranged in advance. Passes require two business days to process. Media can register in advance. For media accreditation contact:

Paul McComb
Marketing Manager
416-927-0718 Ext. 7333 or [e-mail].