The Cash Store Australia Holdings Inc. Announces CFO Appointment

EDMONTON, Feb. 22, 2012 /CNW/ - The Cash Store Australia Holdings Inc. ("Cash Store Australia" or the "Company") (TSXV:AUC) is pleased to announce the appointment of William (Bill) Johnson to the position of Chief Financial Officer of the Company effective February 16, 2012. Mr. Johnson is Senior Executive Vice President of Cash Store Financial Services Inc. Mr. Johnson replaces Nancy Bland who recently resigned her CFO position of Cash Store Australia. Ms. Bland has been Chief Financial Officer of the Company since 2009 and will continue as Chief Financial Officer of The Cash Store Financial Services Inc., a position she has held since October 2007.

Chairman of the Board Gordon Reykdal, said: "I am delighted that Mr. Johnson has accepted this appointment. Mr. Johnson is a seasoned financial executive and we are confident the Company will benefit from his proven track record and by his exemplary combination of business judgment, professional skills and integrity.

"I also want to acknowledge and thank Ms. Bland for her dedication, stewardship and guidance in helping bring Cash Store Australia to this point. Ms. Bland has been instrumental in helping achieve key initiatives with the Company."

About Cash Store Australia

Cash Store Australia is the only payday advance broker in Australia publicly traded on the TSX Venture Exchange (TSXV:AUC). Cash Store Australia operates 81 payday advance branches in the States of Victoria, Queensland, Tasmania, Northern Territory, and New South Wales Australia under the banner "The Cash Store".

Cash Store Australia acts as a broker to facilitate payday advance services to income-earning consumers who may not be able to obtain them from traditional financial institutions.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Information

This News Release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, information with respect to our objectives, strategies, operations and financial results. Generally, forward-looking information can be identified by the use of forward-looking terminology such as "plans", "expects", or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "does not anticipate", or "believes" or variations of such words and phrases or forward looking statements indicate that certain actions, events or results "may", "could", "would", "might", or "will be taken", "occur", or "be achieve. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of Cash Store Australia, to be materially different from those expressed or implied by such forward-looking information. All material assumptions used in making forward-looking statements are based on management's knowledge of current business conditions and expectations of future business conditions and trends. Although we believe the assumptions used to make such statements are reasonable at this time and have attempted to identify in our continuous disclosure documents important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended. Certain material factors or assumptions are applied by us in making forward-looking statements, include without limitation, factors and assumptions regarding our continued ability to fund our pay day loan business, rates of customer defaults, relationships with, and payments to, third party lenders, demand for our products, as well as our operating cost structure and current consumer protection regulations. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers should not place undue reliance on forward-looking information. We do not undertake to update any forward-looking information, except in accordance with applicable securities laws.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Edward McClelland, Chief Executive Officer
[phone]; e-mail: [email protected]

Or

Bill Johnson, Chief Financial Officer
[phone]; e-mail: [email protected]