The Children's Wish Foundation and Maison Cousin Team up to Grant Heartfelt
Wishes

MONTREAL, May 6 /CNW/ - The Children's Wish Foundation and Maison Cousin announced today they are teaming up to help make wishes come true for two deserving children from Quebec. Through the new program, consumers who purchase specially marked Maison Cousin bakery products will contribute to making Gabriel and Elmira's respective wishes become a reality and help The Children's Wish Foundation fulfill its mission.

Gabriel who is six years old suffers from cirrhosis of the liver. His wish is to travel to Bahamas and experience the animals, birds, butterflies and swim the ocean. Even though he still needs a liver transplant, Gabriel keeps a bright smile on his face.

Elmira is a nine years old cancer patient whose wish is to swim with dolphins. After many months of chemotherapy and radiation treatments, Elmira has regained her strength and is enjoying a normal life. However she must continue to go to the hospital on a regular basis and hope that cancer does not return.

Twenty-five cents from each specially marked package of Maison Cousin's French and Belgian baguettes sold, featuring drawings by Gabriel and Elmira, will be donated to the Children's Wish Foundation. The funds will help Gabriel, Elmira and their families to get their wishes realized. Maison Cousin bakery products are available in all major food stores across Quebec.

"We are grateful to Maison Cousin for having selected The Children's Wish Foundation for this initiative. Their involvement provides a symbol of HOPE and serves as a model for other companies! We are thrilled with this cause-related marketing program that was developed to help concretely the children that really need our support", says Laurent Larose, Quebec Regional Director of The Children's Wish Foundation

Gabriel and Elmira also expressed their heartfelt thanks to the foundation and Maison Cousin for helping make their wishes come true.

A few words about The Children's Wish Foundation

Founded in 1984, The Children's Wish Foundation's mission is to realize the dreams of children living with life-threatening illnesses. It has set itself the goal of never turning down an eligible child. Since its inception, the Foundation has made over 15 000 dreams come true across Canada, 5000 of which were for Quebec children!

www.childrenswish.ca

About Maison Cousin

Since its establishment in 1921, Maison Cousin has always distinguished itself by the quality and diversity of its products. From the beginning, Léon Cousin made Quebeckers discover the wonder of wonders, French bread. From its traditional breads to its new European Collection, Maison Cousin symbolizes tradition, freshness and innovation.

Maison Cousin takes pride in manufacturing all of their products free of preservatives

For further information: Media contact: Anne Dongois, [phone], [email protected]