DATE HONOREE FEB. 13 Project Blue Sky: Project Blue Sky is an environmental public engagement initiative that uses the 'star power' of Olympic, Paralympic and other athletes to encourage everyone to reduce their personal carbon footprint. Sharing stories, building communities and connecting with your favourite athlete are ways in which the project draws users. FEB. 15 Gerald Butts: Gerald is President and CEO of WWF-Canada, the country's largest environmental organization. Under Gerald's leadership, WWF-Canada focuses its efforts on tackling our most significant conservation challenges, from freshwater to climate change and from species and wilderness preservation to helping Canadians live more sustainable lives. FEB. 15 University of British Columbia: In 1997, UBC became Canada's first university to implement a sustainable development policy. A year later, the university opened Canada's first Sustainability Office. UBC is committed to developing an environmentally-responsible campus that's economically viable and reflects the values of campus community members. Stephen Toope, President and Vice Chancellor, UBC, will be accepting the award on behalf of the university. FEB. 17 Canadian Olympic School Project: The Olympic School Program is the Canadian Olympic Committee's primary education program, aiming to spread the positive message of the Olympic Games to all students between grades 2-12. The organization has been providing teachers with Olympic Games themed resources for over 20 years. FEB. 18 Kelly Murumets: As president and CEO of ParticipACTION, Kelly has taken a dormant organization and has turned it into the driving force it is today, inspiring Canadians of all ages to get up and active. Every day, Kelly works towards achieving her vision of changing the way the world views active living. FEB. 18 Rick Hansen: A celebrated athlete, a catalyst for change in society's attitudes and a man dedicated to making a difference, Rick Hansen is best known as Canada's Man In Motion. In his legendary Man In Motion World Tour, Rick wheeled more than 40,000 km through 34 countries, raising $26 million for spinal cord injury research and quality of life programs. Now, as President & CEO of the Rick Hansen Foundation, Rick has helped to generate more than $200 million for SCI research and quality of life programs. FEB. 21 Jennifer Heil & Dominick Gauthier - on behalf of B2ten: B2ten is a not for profit organization that supports Canadian elite athletes so they may succeed at the highest level of international competition. FEB. 23 Sami Jo Small: Sami Jo is a two-time Olympic gold medalist and the 2009 recipient of the Athletes CAN Leadership Award. Sami Jo is also the co-founder of the Canadian Women's Hockey League. Her commitment to sport and her involvement in developing the Canadian Women's Hockey League has helped create a forum for women across the country to participate in our nation's sport at an elite level. TBD Tamara Taggart & Dave Genn: Tamara is a role model for all working mothers who face challenges in their everyday lives. She and her husband, Dave, live exceptionally positive lives and make every effort to spread that positivity within their community. TIME 4:00 p.m. Award presentation LOCATION The BCMC Media Theatre at Robson Square PRESS INFORMATION All accredited and unaccredited media are invited to attend. Award winners will be available for interviews and photo opportunities. Visit the Coca-Cola news room online for information and images regarding the Coca-Cola Live Positively Awards. Link: www.cokenews.com
ABOUT LIVE POSITIVELY
"Live Positively" represents The Coca-Cola Company's philosophical approach to building sustainable communities through initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates. The Live Positively concept grew from the recognition that sustainable growth for The Coca-Cola Company is integrally connected to both its business and its marketing success, as well as its societal role.
For further information: Kirsten Mihailides, The Coca-Cola Company, (604) 828-3534, [email protected]; Mandy Dinning, Hill & Knowlton, (403) 831-3542, [email protected]
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