THE DR. TOBIAS BRAND IS NOW SELLING IN CHINA

Mimi's Rock Best Selling Brand Successfully Moves into China's Tmall

TORONTO, March 15, 2022 /CNW/ - Mimi's Rock Corp., (the "Company") (TSXV: MIMI) (OTCQB: MIMNF) announced today the official launch on Tmall and first sales in China of Dr. Tobias products, including the brand's best-selling Colon 14-Day Cleanse, Deep Immune, Liver Cleanse and Apple Cider Vinegar Gummies.  The Company's products are now being purchased directly by Chinese consumers.

After many months of collaboration with their counterparts in China, Mimi's Rock successfully launched its storefront on Tmall, China's largest eCommerce platform. Tmall (more formally, Taobao Mall) is Alibaba's dedicated B2C platform with over 500 million buyers, 50,000 merchants, and which boasts 70,000 brands. As the largest retail site in Asia, Mimi's Rock and its company of brands can now sell directly to hundreds of millions of customers throughout China.

"Expanding the portals and geographies for the Mimi's Rock family of brands has been a top priority for us, as we look to other markets to augment our continued success selling on Amazon.  This move to Tmall is the right choice for our brands and gives us access to the largest market in the world," said David Kohler, CEO of Mimi's Rock. "After spending months navigating the regulatory framework, we are now pleased to report that our products are flowing to consumers.  In fact, we are already placing inventory replenishment orders, as the launch has been better than we anticipated.  We look forward to following shortly with our skin care lines as well."

About Mimi's Rock Corp.:
Mimi's Rock Corp.(www.mimisrock.com) is an online dietary supplement and wellness company which market and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names.  The Dr. Tobias brand features over 30 products, including the top-selling Colon 14-Day Cleanse and the #1 selling Omega 3 Fish Oil on Amazon.com. All Natural Advice and Maritime Naturals products focus on skin and beauty care. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act.  All Natural Advice has been featured on BNN as a top selling skincare brand in Canada, and has been rated the #1 Beauty Brand on Amazon Canada for the past four years.

Forward-Looking Statements

This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or describes a "goal", or variation of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Please refer to the 2020 Annual Financial Statements for more details on the Company's calculation of EBITDA and adjusted EBITDA. All forward-looking statements reflect the Company's beliefs and assumptions based on information available at the time the statements were made. Actual results or events may differ from those predicted in these forward-looking statements. All of the Company's forward-looking statements are qualified by the assumptions that are stated or inherent in such forward-looking statements, including the assumptions listed below. Although the Company believes that these assumptions are reasonable, this list is not exhaustive of factors that may affect any of the forward-looking statements.

Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. All forward-looking information contained in this press release is given as of the date hereof and is based upon the opinions and estimates of management and information available to management as at the date hereof. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events, or otherwise, except in accordance with applicable securities laws.

Please visit www.mimisrock.com  or www.sedar.com  for the Company's recent filings.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

SOURCE Mimi's Rock Corp.

David Kohler, CEO, 905-330-5081, [email protected]