The Future of Home Lighting Gets Brighter with A New Line of LED Lights from
Philips

New, simple-to-use Philips LED lamps represent largest assortment of replacement lighting solutions available

MARKHAM, ON, Nov. 18 /CNW/ - For the first time, Canadian consumers will now have a wide variety of high-performance LED bulbs to choose from. Philips Electronics, the world's leader in lighting, announced today the availability of the largest assortment of LED lighting products available to North American consumers. 

This November, Philips introduces a new line of simple-to-use, dimmable LED replacement lamps in retailers nationwide. With this launch of new LED bulbs, Philips now offers consumers close to a hundred energy-efficient lighting products that are able to meet a wide range of consumers needs.

While traditional incandescent bulbs last an average of 1,000 hours, Philips LED replacement products can last up to 25,000 hours or as much as 25 times longer.  This helps consumers save both on energy costs and replacement costs over the life of the LED product.

"Philips recognizes that quality, sustainability and affordability are key factors in encouraging consumers to switch to LED bulbs and we're excited to offer North America's most expansive collection of LED bulbs here in Canada," said Ted Simpson, General Manager, Philips Lighting. "It's a win-win for consumers."

The introduction of energy-saving Philips LED products is helping to usher in a new era in sustainable lighting technology for consumers. From the traditional household shape bulb, to indoor flood -for recessed and track lighting- to decorative candles and vanity globes, Philips' new range of LED bulbs have been designed with the latest and most advanced LED technology available, and support the most popular fixture types in home décor.

Philips' new consumer LED bulbs include:

• Ambient LED MR16: Indoor flood lamps ideal for accent lighting. Available in two wattages, three-watt/equivalent to 20-watts and seven-watt/equivalent to 35-watts and an 80 per cent energy savings over 20-watt and 35-watt halogen versions they replace.
  
  
• Ambient LED GU10: Ideal for accenting and general room lighting and consume just three-watts - an 80 per cent energy savings over 25-watt halogen versions they replace.

As well as a full line of dimmable retrofits:

• Ambient LED A19: Ideal for table and floor lamps, available in two wattages, a seven watt/equivalent to 25-watts and nine-watt/equivalent to 40-watts. These bulbs offer an 80 per cent energy savings over the traditional incandescent versions they replace.
  
  
• Ambient LED R20: An indoor flood lamp ideal for recessed and track fixtures, and consumes just six-watts - an 80 per cent energy savings over 30-watt R20 incandescent it replaces.
  
  
• Deco LED Candle: Ideal for chandeliers, wall sconces, and other mood-setting applications, these bulbs consume just three-watts - an 80 per cent energy savings over 15-watt bulbs they are designed to replace.
  
  
• Ambient LED PAR 30 and PAR 38: These indoor flood lamps are ideal for recessed and track fixtures and consume less energy than traditional halogen PAR bulbs.
  PAR38 17W= 60W and PAR30 12W = 50W are also available in non-dimmable versions.

Philips LED bulbs are available at a number of retailers across Canada including The Home Depot Canada, London Drugs and more. The suggested retail prices range from $19.99 to $59.99.

To learn more about Philips' home lighting solutions visit Philips.ca.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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