The Globe and Mail brings brand attention metrics to Digital Advertising in Canada

TORONTO, Aug. 15, 2013 /CNW/ - Increasingly, advertisers are demanding the ability to measure, track and refine their campaigns for maximum impact. To help Canadian companies track and spend their advertising dollars more effectively, The Globe and Mail is pleased to be the first Canadian publisher to offer MOAT Analytics on their Digital properties.

Traditionally, the success of online campaigns hinges on simple measures, such as impressions and clicks. MOAT Analytics gives deeper insight into what happens between the impression and the click, providing over 25 measurements of attention metrics, including In-View Rate, In-View Time, Attention Quality, and many more. Importantly, MOAT allows the optimization of brand creative and tactics, by clearly illustrating what's working and what's not, and enabling refinements to be made during a campaign.

What's more, these analytics are part of sponsorship campaigns across globeandmail.com as well as many of The Globe's partners in the Globe Alliance.

"Canadian brand advertisers need increasingly refined levels of accountability in their media spend. We want to provide our advertisers with the most advanced measurement tools, so they can refine their messaging and optimize their positioning to our readers. With MOAT Analytics, we're helping brand advertisers understand how much attention our readers are paying towards the advertising. We know our readers and how they interact with our content. MOAT Analytics help us extend that knowledge onto our advertisers' messaging and creates synergies that improve performance."
Andrew Saunders, VP Advertising Sales, The Globe and Mail.

"Moat Analytics is about moving beyond the click and helping brand marketers and premium publishers better understand how consumers pay attention. We are thrilled to announce our first publisher partner in Canada with The Globe and Mail. The Globe provides both the scale and quality needed to attract the most premium brand marketers and we are excited to work closely with them in continuing to deliver value to their clients."
Jonah Goodhart, CEO, Co-Founder, MOAT Analytics.

About The Globe and Mail

The Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada's foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians through its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada's national newspaper, founded in 1844; Report on Business, Canada's most influential business magazine; and globeandmail.com, the newspaper's online and mobile media hub, reach a combined 6.7 million readers every month. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).

SOURCE: Globe and Mail

Cynthia Young at 416.585.5608 or [email protected]