The Hudson's Bay Company Foundation Spreads Holiday Cheer at SickKids with a Woodlands Winter Lounge for Families

TORONTO, Dec. 2, 2014 /CNW/ - The Hudson's Bay Company (HBC) Foundation is proud to partner with The Hospital for Sick Children (SickKids) for the second year to create a welcoming winter lounge for children and families spending time at the hospital during the holidays. Converting part of the hospital atrium into a home away from home, the winter lounge is a dedicated space for patients and their families to call their own, and feel cozy and comfortable no matter what holiday they are celebrating in the month of December.

The HBC Foundation winter lounge is set against a wintry woodland scene that captures the whimsy of the season. The space is adorned with twinkling Christmas trees, comfortable couches and festive décor, as well as a selection of classic holiday storybooks. "The holidays are a special time of year and we couldn't think of a better way to celebrate the spirit of the season," says Arren Williams, Creative Director of Home for Hudson's Bay. "The HBC Foundation Winter Lounge is meant to feel a little more home-like than hospital, and let families feel a little of the magic that is brought out during the holiday season through a warm and cozy space."

"We often take for granted being able to celebrate the festive season in the comfort of our homes," says Seanna Dempsey, Vice President, Corporate Partnerships, SickKids Foundation. "The generous support of our friends at the HBC Foundation in creating this cozy winter lounge will help staff at the hospital bring even more cheer to so many children and their families this holiday season."

About the HBC Foundation

The HBC Foundation is a leading registered charitable organizations dedicated to improving the lives of Canadians, the HBC Foundation supports Canadian organizations and initiatives that contribute to healthy families, strong communities and sport excellence. Since 2005, the HBC Foundation has donated more than $77 million in cash and in-kind donations to charitable organizations, including our official charitable partners: Canadian Olympic Foundation, Canadian Paralympic Committee, Look Good Feel Better, The Breast Cancer Research Foundation and Habitat for Humanity.

About Hudson's Bay Company

Hudson's Bay Company, founded in 1670, is North America's longest continually operated company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson's Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson's Bay is Canada's most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world's pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value-oriented merchandise through 80 U.S. stores and saksoff5th.com. Home Outfitters is Canada's largest kitchen, bed and bath specialty superstore with 69 locations. Hudson's Bay Company trades on the Toronto Stock Exchange under the symbol "HBC".

Image with caption: "The Hudson’s Bay Company Foundation Spreads Holiday Cheer at SickKids with a Woodlands Winter Lounge for Families (CNW Group/Hudson's Bay)". Image available at: http://photos.newswire.ca/images/download/20141202_C4914_PHOTO_EN_8823.jpg

SOURCE: Hudson's Bay

MEDIA CONTACT: Tiffany Bourré, Director, External Communications, Hudson's Bay Company, Phone: [phone], Email: [email protected]; Anna Ng, Specialist, External Communications, Hudson's Bay Company, Phone: [phone], Email: [email protected]