The Innovation Continues As Nissan Lets GTA Consumers Interact With The Brand Like Never Before

- Interactive Brand Experience Includes Test-Drives, Exclusive Incentives and Chance to Win Purchase -

TORONTO, Aug. 19, 2013 /CNW/ - For the first time in Ontario and just the second time in Canada after premiering in Quebec last month, multiple automotive dealerships are coming together to create a fully interactive brand experience in a one-time only location. On Thursday, August 22^nd, part of Toronto's Ontario Place will be transformed into the "My Nissan My Choice Sales Event," providing consumers with four days of pressure-free VIP access to Nissan's line-up, product experts and exclusive purchase incentives and opportunities.

Consumers can learn about and put the all-new, recently launched 2014 Nissan Versa Note up against the Altima, Sentra, Rogue, Pathfinder and other cars in the Nissan line-up to see exactly which vehicle is right for them. Consumers can even test-drive the world's top-selling, all-electric car, the Nissan LEAF and see the infamous Nissan GT-R (display only).

Upon arrival and registration at the 100,000 square foot event, participants will have a chance to "Spin to Win" a brand new vehicle, providing everyone with one of three prizes - $1,000 towards a purchase, $3,000 towards a purchase or the grand prize of $30,000 towards a purchase. These exclusive incentives will be stacked on Nissan's current offers and can then be immediately applied toward a new Nissan vehicle onsite or at any Nissan dealership within 72 hours of registration.

"Nissan is driven by innovation and this brand experience will provide prospective consumers in the Toronto area  with an opportunity to interact with our line-up in a way they likely have never seen before," said Christian Meunier, President, Nissan Canada. "The first event of its kind was held in Quebec last month and the feedback from residents was very positive. Consumers had a chance to drive all-new cars like the exciting new Versa Note and the 100% electric Nissan LEAF. For Toronto residents who see something they like, the special incentives stacked on our current great offers will make it a perfect time to drive a Nissan."

With a set-up likely not seen before, customers can browse the entire Nissan line-up, learn more about the cars and see exactly how Nissan vehicles fit their lifestyles. For some, the class-exclusive technology of the all-new Nissan Versa Note or class-leading fuel economy of the Nissan Sentra will be the right fit and for others, the rugged but luxurious Nissan Pathfinder will give them the size and utility they need for weekend getaways.

My Nissan My Choice Sales Event Details:
Location: Ontario Place (East Parking Lot)
Address: 955 Lakeshore Boulevard West, Toronto, ON, M6K 3B9

Dates / Times:
Thursday, August 22 - Saturday, August 24: 10am - 8pm
Sunday, August 25: 10am - 5pm

* Final administration, transaction paperwork and vehicle delivery to take place at a Nissan dealership of their choice

More information, high-res images and b-roll are available at www.media.nissan.ca or upon request.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.9 million vehicles in 2012, generating revenue of 9.4 trillion yen ($US118.95 billion) in fiscal 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards. 

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About Nissan Canada
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 184 independent Nissan dealerships, 33 Infiniti retailers and 44 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.

More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.

Image with caption: "The Innovation Continues As Nissan Lets GTA Consumers Interact With The Brand Like Never Before (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130819_C6599_PHOTO_EN_29926.jpg

SOURCE: Nissan Canada Inc.

Media contacts:

Didier Marsaud 
Senior Manager, Corporate Communications
Nissan Canada
Tel: [phone]
Email: [email protected] 

Mark James
Cohn & Wolfe
Tel: [phone]
Email: [email protected]