The JUNO Effect: CTV's 2012 JUNO AWARDS Broadcast Increases Album and Digital Sales for Performers and Winners

- Artist of the Year Feist sees sales of her album Metals double post-JUNOS -

- Performers and Allan Waters Humanitarian Award recipients Simple Plan see 182% jump in digital sales for their track "Summer Paradise" -

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TORONTO, April 12, 2012 /CNW/ - The excitement generated by THE 2012 JUNO AWARDS broadcast on CTV sent fans to their local music stores and online retailers to support both emerging and established talent, just-released data from Nielsen SoundScan reveals. Known as "The JUNO Effect," this wave of enthusiasm has increased album and digital downloads for nearly all performers and winners on THE 2012 JUNO AWARDS broadcast.

Since the broadcast on CTV, sales of Artist of the Year recipient Feist's latest album Metals have doubled, while digital track sales for performers Blue Rodeo, City and Colour, deadmau5, Feist and Simple Plan all rose by more than 50% over the previous week.

"The JUNO Effect" occurs each year in the hours and days immediately following THE JUNO Awards broadcast when fans support their favourite Canadian artists with purchases of their albums and singles. Data from Nielsen SoundScan confirms significant sales spikes in the week after the broadcast for the following performers and winners:

Album Sales:

• City and Colour - up 57%
• Feist - up 100%
• Lights - up 60%
• Dan Mangan - up 52%

Digital Track Sales:

• Blue Rodeo - "Lost Together" - up 79%
• City and Colour - "The Grand Optimist" - up 104%
• deadmau5 - "Raise Your Weapon" - up 65%
• Feist - "The Bad In Each Other" - up 97%
• Hedley - "One Life" - up 23%
• Nickelback - "This Means War" - up 45%
• Simple Plan - "Summer Paradise" - up 182%

"It's amazing to see our viewers supporting both new and established Canadian talent in this way," said Phil King, President CTV Programming and Sports. "We are extremely proud to support the Canadian music industry and look forward to another spectacular JUNO Awards broadcast from Regina in 2013."

THE 2012 JUNO AWARDS can be seen on demand at junos.CTV.ca.

THE 2012 JUNO AWARDS is produced by Insight Productions in association with CTV and The Canadian Academy of Recording Arts and Sciences (CARAS). Executive Producers are John Brunton and Barbara Bowlby for Insight Productions, and Melanie Berry and Ed Robinson for CARAS. Lindsay Cox is Supervising Producer. Corrie Coe is Senior Vice-President, Independent Production; Mike Cosentino is Senior Vice-President, Programming, CTV Networks. Phil King is President, CTV Programming and Sports.

Broadcast sponsors of THE 2012 JUNO AWARDS are Chevrolet, Garnier, Rogers and TD Bank Group.

Sponsors of the 2012 JUNO Awards include FACTOR, Canada's Private Radio Broadcasters and The Government of Canada through the Department of Canadian Heritage's "Canada Music Fund," Radio Starmaker Fund, National Capital Commission (NCC), Province of Ontario, City of Ottawa and TD Bank Group.

About CARAS:
The Canadian Academy of Recording Arts and Sciences/L'académie canadienne des arts et des sciences de l'enregistrement (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards and other year-round initiatives. For more information on the 41st Annual JUNO Awards or The Canadian Academy of Recording Arts and Sciences' (CARAS) website please visit www.junoawards.ca or www.carasonline.ca.

About CTV:
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada's most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.

Web Links:
Official JUNO Awards website: www.junoawards.ca
CTV's JUNO Awards website: www.junos.ctv.ca
CARAS website: www.carasonline.ca
CTV website: www.ctv.ca

For more information on THE 2012 JUNO AWARDS on CTV, contact:

Nicola Krishna, 416.384.5276 or [email protected]
Mary Costa, 416.384.7702 or [email protected]

For more information on CARAS and the 2012 JUNO Awards, contact:

Adrienne Kakoullis, 416.628.5610 or [email protected]
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