The Mondial de la bière 2010: Beers from Belgium, Brazil and Italy are
honored!

MONTREAL, May 19 /CNW Telbec/ - The Mondial de la bière, the most important festival of international beers in North America and the first of Montreal's summer festivals, announces its 17th edition which will assuredly please all "Biertrotters" with its many flavor-filled discoveries! In fact, beer lovers will be pleased to see the event has one of the most impressive beer lists yet: over 500 products, of which 240 beers have never been offered at the festival.

Featured this year: Belgian (tradition), Brazilian (exoticism), and Italian beers (audacity) imported especially for the occasion. The 2010 edition will also celebrate flavors originating from Germany, Haiti, Denmark, Czech Republic, Japan, the Netherlands, the United Kingdom, the United States, Canada and of course, Quebec! The Mondial de la bière is proud to contribute, for the 17th year now, to the development of Quebecers' taste for beer and continues to put its mission on the forefront: reinstate beer's noble status.

REMINDER

    
    Date:           June 2nd to 6th, 2010
    Schedule:       from Wednesday to Saturday, from 11:00 a.m. to 10:00 p.m.
                    and Sunday from 11:00 a.m. to 8:00 p.m.
    Location:       Windsor Station and Courtyard (indoor and outdoor
                    setting)
                    1160, avenue des Canadiens-de-Montréal (formerly de La
                    Gauchetière Street West), Montreal
    Admission:      FREE
    Tasting:        Tasting coupon: $ 1
    Tasting cost:   1 to 5 coupons (for most beers)
                    Quantity per tasting: 3 to 4 ounces
    Transport:      Direct Access to site by Bonaventure subway station.
    

BEERS FROM HERE AND ABOUT

If Quebec's soil can sometimes be considered as hostile for vines, we can honestly say the opposite for hops! Witness to the growth of Quebec's brewing industry, breweries, microbreweries and brewpubs have seen the light of day in every region except the great North (James Bay, Duplessis, Manicouagan, Nunavik). At the Mondial de la bière 2010, 28 companies will represent Quebec's brewing traditions and the craftbrewers' know-how from 12 regions of Quebec. The 232 Quebec beers offered at the festival represent 41% of all registered beers this year (Canada: 8 % - International: 51 %). The Mondial de la bière is without a doubt the meeting place for the curious, but also for beer lovers, neophytes, epicures and up to the finest connoisseur!

To complement your beer tastings, Biertrotters will have the opportunity of feasting on cheeses from the Quebec cheeses boutique of la Fédération des producteurs de lait du Québec or one of the 11 food kiosks where grilled meats, sausages, kangaroo, shrimps, stag, lobster sandwiches and more can be found!

MONDIAL DE LA BIÈRE APPLICATION

New this year, the Mondial bière's free application for iPhone is now available at Apple Store! This application gives Biertrotters the opportunity of getting information on the Mondial de la bière of Montreal and Strasbourg, to get geographic maps and directions, and also to participate in contests!

CONSUMER BEER CONTEST

The Consumer Beer Contest enables visitors to vote for their three favorite beers in the registered beers listing. By voting, "Biertrotters" get a chance to win one of three prizes, such as: a selection of beers offered by the Mondial de la bière, a prize valued at $300. Medals will be awarded to winning brewers during the event's closing ceremonies on Sunday, June 6th at 6:00 p.m., at the Media Group area.

ABOUT THE MONDIAL DE LA BIÈRE

The Mondial de la bière was founded in 1994. A unique and convivial tasting event, it's considered to be the gateway to the Quebec and foreign brewing industries. Over time, this event has become the most important festival of international beers in North America and its reputation has now traveled over to many countries. For more information please visit our Web site: www.festivalmondialbiere.qc.ca (http://festivalmondialbiere.qc.ca/en/festivals/mondial_de_la_biere_montreal_2010/), Facebook page (http://www.facebook.com/pages/Mondial-de-la-biere-page-officielle/217586556717) or Twitter/mondialbiere (http://twitter.com/Mondialbiere)!

ATTENTION - NEW PROCEDURES FOR THE MEDIA

Journalists wanting to gain access to the event's site will have to complete the Media credentials form available on our Web site or present their Press Card. They will be able to gain access and avoid all line-ups by the Exposants-Groupes-Prévente-VIP-Médias entrance located in the Windsor Courtyard. Your media access is valid for one day only.

For further information: Katia Bouchard, Communications Director, [phone], ext. 331, Cell.: [phone], [email protected]; Source: MONDIAL DE LA BIÈRE