The Naked Truth on Trimming: Style Begins Before You Get Dressed

- More than 80% of Canadian women feel bikini line look and shape is important, according to the Schick® Quattro for Women® TrimStyle™ Survey -

TORONTO, Oct. 26 /CNW/ - The facts are in: a woman's style begins even before she gets dressed, whether it matches her outfit or anything but. A third of Canadian women (33%) say their bikini line style may be surprising because it is opposite of their fashion style, according to the Schick^® Quattro for Women^® TrimStyle™ Survey. Seventeen per cent of women say that although they dress conservatively, their bikini line is, in fact, the opposite and sixteen per cent say that although they dress trendy and edgy their bikini line is styled very conservatively. Whether conservative or edgy, more than a quarter (27%) of women say their bikini line reflects their fashion style.

Bikini trimming and styling is the latest trend. With the perfect tool available - Schick^® Quattro for Women^® TrimStyle™ - and an endless selection of fun and flirty shapes, women have the power to style more than just their wardrobe. Among those who personalize their bikini line, nearly half of women say they sport a landing strip (47%) or Brazilian (42%) under their undies. In fact, 82% say the look and shape of their bikini line is important to them. The poll also revealed that more than half of Canadian women view bikini line maintenance as essential or very important to their grooming routine (55%), with 16% who say bikini line maintenance is as essential as brushing their teeth.

"A woman's style can take many forms, from her wardrobe selection to before she even gets dressed. Research shows that 17% of women who groom or maintain their bikini line say they personalize their bikini area in particular shapes," says Giselle Smejda, Brand Manager, Schick Canada. "So, whether it's a traditional triangle or an untraditional lightening bolt, the Schick^® Quattro for Women^® TrimStyle™ is the perfect tool to help women transform the look of their bikini line and ensure they are always feeling their best." 

The easy to use four blade razor and waterproof trimmer is perfect to keep in the shower.  It allows women to shave, trim and shape with the flip of the handle. So, whether a woman prefers the landing strip to the heart, the Quattro for Women^® TrimStyle™ is the must-have accessory to complete any style…or create a unique style all her own.

"Style is not limited to a woman's wardrobe - she is expressing her sense of style even in the area of bikini grooming," says Smejda. "Whether she chooses to match her bikini line to her outfit or create a unique shape opposite to her ensemble, style truly does begin before she gets dressed."

The bare essentials on trimming:

Grooming 101

The survey revealed that women first learned about bikini line grooming by trying it themselves (49%), or from their mothers (46%), followed by friends (36%) and the media (35%).

How does your style take shape?

Among those women who personalize their bikini lines in particular shapes, the most popular shapes were the landing strip (47%), the Brazilian (42%) and the triangle (40%). While the landing strip is the most frequently mentioned shape respondents have tried, among all women who maintain their bikini lines, the Brazilian (37%) is more frequently mentioned as the shape they would like to try.

Look good, feel good

According to the poll, grooming has a positive effect on women's emotions. Most women say they groom or maintain their bikini lines because it makes them feel good (74%). Sixty per cent of women say that it makes them feel sexy, followed by making them feel confident (57%), beautiful (34%) and flirty (27%).

About Schick® Quattro for Women® TrimStyle™
The Schick® Quattro for Women® TrimStyle™ combines the high-performance blades of a Quattro for Women^® razor — which is ideal for long-lasting smoothness on your legs, underarms and bikini line — with a waterproof, battery-powered trimmer, perfect for safely tidying up or styling your bikini area. With four adjustable trimmer lengths, the Quattro for Women® TrimStyle™ allows you to get as neat as you'd like or as bare as you dare. Schick® Quattro for Women® TrimStyle™ is available at drug, mass and grocery retailers across Canada for a suggested retail price of $12.99.

About the Schick® Quattro for Women® TrimStyle™ Survey:
The Schick^® Quattro for Women^® TrimStyle™ Survey was conducted through a custom online survey of 1,003 adult women aged 18-45 by Environics Research Group, between September 16-25, 2010.

About Schick
Schick, a division of Energizer Personal Care Canada, is a leading manufacturer of high performance razors for men and women. Committed to the development of shaving technology and innovation, Schick has launched some of the most successful razors on the market including Xtreme3^®, the first three-bladed disposable that flexes and pivots, Intuition Plus^®, the first razor that lathers and shaves in one step, Quattro^®, the first four-bladed system and disposable razor for men and women, and Hydro^®, a men's razor with a never-before-seen flip trimmer, hydrating feature and revolutionary Skin Guards - innovative skin protectors. For more information visit www.schick.ca. FREE YOUR SKIN™

For further information:

Gina Kohn/Laura Stewart
Paradigm Public Relations
416.203.2223
[email protected]/[email protected]