The New LG Optimus Quantum™ Connects Canadians With The Power of
Windows® Phone 7 exclusively on the Bell Mobility high-speed wireless network

Optimus Quantum integrated sharing and gaming features plus the only full keyboard on a Windows
Phone 7 device in Canada delivers a much anticipated mobile experience

MISSISSAUGA, ON, Nov. 8 /CNW/ - LG Electronics Canada and Bell today announced the launch of the LG Optimus Quantum with Windows Phone 7.

Available exclusively from Bell Mobility, the LG Optimus Quantum - the only Windows Phone 7 device available in Canada to feature a full keyboard - offers users an exciting new smartphone experience with cutting edge sharing features, advanced gaming capabilities and mobile services such as Remote PVR.

"The LG Optimus Quantum will give users a truly innovative sharing experience like never before," said Colin Bettam, vice-president of Marketing, LG Electronics Canada. "The entire LG team is pleased to have developed a device that leverages the Windows Phone 7 software to connect people to the most important things in their life.  As the only phone with a QWERTY keyboard, users will have the optimal Windows Phone 7 experience with the Optimus Quantum."

The LG Optimus Quantum organizes information on six hubs - People, Pictures, Games, Music + Video, Marketplace and Office while the ScanSearch application brings together online and offline worlds with real-time shopping, dining, weather, entertainment and banking information.

Equipped with a 5.0 MP camera with LED flash and an HD video camera, the Optimus Quantum lets users easily capture special moments in crystal clear quality and then easily share the content through various multimedia devices with the Play To function.

"By launching Canada's only Windows Phone 7 device equipped with both a touchscreen and a full keyboard, Bell Mobility continues to offer clients an unbeatable portfolio of the world's best smartphones on Canada's Best Network," said Adel Bazerghi, Senior Vice President of Products at Bell Mobility. "The LG Optimus Quantum makes Windows Phone 7 come to life in a way that appeals to the widest range of users, from casual consumer to high-performance professional."

Featuring the acclaimed Windows Phone 7 interface, the LG Optimus Quantum appeals to professionals looking for improved functionality of familiar Office applications and to the social user who will love connecting to Facebook and Twitter with LG's Voice-to-Text feature which allows hands-free status updating and tweeting as well as gamers for Xbox LIVE integration and an impressive line-up of game titles.

And because the LG Optimus Quantum operates exclusively on Bell Mobility's high-speed wireless network, users will enjoy coverage in more places and at the fastest speeds available.

The LG Optimus Quantum includes:

• A 3.5 inch touchscreen display
• A full slide out keyboard
• 16 GB of storage
• Fast and accurate messaging with the Mobile Echo keyboard assistant
• Next generation Microsoft Office applications
• Easy and convenient access to popular Microsoft Xbox LIVE titles
• Unique 'Live Tile' Startscreen with immediate access to Web-based information and services

The LG Optimus Quantum is available exclusively from Bell Mobility for $99.95 on a 3-year contract with a minimum $50 voice/data plan or for $449.95 without a contract.

Please visit Bell.ca/Quantum for more details.

About LG Electronics, Inc.
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.lg.com.

About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada via the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit bce.ca/mentalhealth. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit www.bell.ca. For BCE corporate information, please visit www.bce.ca.

For further information:

Maria DeRomana, High Road Communications
416-644-1720
[email protected]

Jason Laszlo, Bell Media Relations
416-606-4737
[email protected]