The OACIQ: Concrete Actions to Protect the Public

BROSSARD, QC, Feb. 17, 2014 /CNW Telbec/ - The Organisme d'autoréglementation du courtage immobilier du Québec (OACIQ) is proud to launch new tools to assist the public in a real estate or mortgage transaction with a broker, in accordance with its mission. Indeed, thanks to a new website, a provincial advertising campaign and a distinctive label, the Organization confirms its leading position in the real estate and mortgage brokerage field in Québec.

"We are happy to have implemented these new tools that show once again that protecting the public is at the heart of our daily work », says Mr. Robert Nadeau, President and Chief Executive Officer of the OACIQ."

OACIQ.com: revamped and public-oriented
The entirely redesigned OACIQ website offers a user-friendly navigation, a refined look, and content tailored to consumer needs. In addition to the benefits of dealing with a broker, you will find a lot of useful information about the main steps of a real estate transaction, as well as all the support provided by the OACIQ.

Provincial advertising campaign: bold and unprecedented
At the same time, the OACIQ, the Québec Federation of Real Estate Boards (QFREB) and real estate boards join forces in a joint advertising campaign with an innovative concept. It's a great opportunity to make an unprecedented impact on the public, while highlighting the need and benefits of using a broker's services.

"The provincial advertising campaign is an historic event since it's uniting for the first time all Québec's real estate partners who share the same desire to inform the public. I take this opportunity to thank them all for this association that allows us to spread a strong and united message", adds Mr. Nadeau.

The real estate label: symbol of protection
Launched at the same time as the advertising campaign, the real estate label is a genuine seal of competence that confirms the quality of the real estate broker's profession. Look for the "i", taken from the OACIQ logo, as an additional trust and protection token for your transaction!

In a nutshell, the aim of these three links of the same chain is to remind the public that the first protection in a transaction is to deal with a real estate or mortgage broker. It is important for the public to be well-informed and feel protected during these complex steps: the OACIQ is committed to always be there to offer its support through, among other things, the skills and supervision of brokers' work.

To visit the new website and see the different elements of the advertising campaign: oaciq.com
To take a look at the advertising campaign's microsite: thinkbroker.ca

About the OACIQ
The OACIQ ensures public protection by overseeing the profession adequately and providing quality real estate and mortgage brokerage in Québec.

Video with caption: "Video:Selling by yourself is more complex than putting up a sign in front of your house! It's the message from the joint advertising campaign of the OACIQ, the QFREB and the real estate boards, directed by Ricardo Trogi. Its goal? Putting forward the benefits of a broker. A must see! ". Video available at: http://youtu.be/8GzLqZ2Hxyg

Image with caption: "A label that brings together all real estate stakeholders around a common visual identity, confirming the quality of the broker's profession. Taken from the OACIQ's logo, it represents a partially open door where the doorway forms a stylized "i", referring to the real estate world (immobilier) (CNW Group/ORGANISME D'AUTOREGLEMENTATION DU COURTAGE IMMOBILIER DU QUEBEC (OACIQ))". Image available at: http://photos.newswire.ca/images/download/20140217_C4421_PHOTO_EN_36805.jpg

SOURCE: ORGANISME D'AUTOREGLEMENTATION DU COURTAGE IMMOBILIER DU QUEBEC (OACIQ)

For an interview with Mr. Nadeau or for any information:
Stéphanie Fournier - Media Relations
Tel.: [phone] or 1-800-440-7170, ext. 8693
[email protected]
oaciq.com | thinkbroker.ca