The Ordre des dentistes du Québec Launches a Campaign To Put a Spotlight on Its Maboucheensante.com Website

MONTREAL, March 17, 2014 /CNW Telbec/ - Today the Ordre des dentistes du Québec launched the next phase in its advertising campaign, this time introducing the general public to its maboucheensante.com website, an essential reference for oral health.

The campaign will run from March 17 to April 13. It includes two humorous 30-second television spots in which people display a surprising level of knowledge about oral health, thanks to everything they've learned from the maboucheensante.com site. The spots will appear on 10 French-language networks. There will also be a radio message in English and Web banners published on sites popular with the general public. An English version of the website will be available soon.

"For the Ordre des dentistes du Québec, it is important that Quebecers have access to a source of quality information about oral health and oral care," explains ODQ President Dr. Barry Dolman. "With this initiative the Order is continuing its mission of increasing awareness, by inviting everyone to visit maboucheensante.com, a user-friendly portal packed with valuable advice."

In the television spot, the profession is symbolized by a dentist's lamp and its benevolent glow. The campaign was designed by the Über agency.

About the Ordre des dentistes du Québec
The Ordre des dentistes du Québec represents over 4,900 dentists. Its mission is to ensure the quality of dental services by maintaining high professional and ethical standards, and to promote oral health among Quebecers.

SOURCE: Ordre des dentistes du Québec

Nathalie Chassé, Public Affairs and Communications, [phone], ext. 2252