The President's Choice(R) hot-pink ice cream truck scoops out a visit with
Dairy Farmers of Canada

Dairy Farmers of Canada thanks Loblaw Companies Limited for their ongoing support

HALIFAX, July 14 /CNW/ - At their Annual General Meeting, Dairy Farmers of Canada (DFC) thanked Loblaw Companies Limited (Loblaw) for their ongoing support of Canadian dairy producers and the 100% Canadian Milk symbol by enjoying the new PC(R) Ice Cream Shop Flavours from the President's Choice(R) ice cream truck.

"Dairy Farmers of Canada sincerely appreciates Loblaw's ongoing support of our dairy producers and our 100% Canadian Milk symbol and initiatives," says Jacques Laforge, president of Dairy Farmers of Canada. "With dedicated partners like Loblaw, we will continue to provide Canadians with more choices in dairy products made from 100% Canadian milk."

Dairy Farmers of Canada's Annual General Meeting is attended by hundreds of dairy producers and stakeholders from across Canada, whereby they take part in discussions and presentations surrounding issues of great importance to Canadian dairy producers. This year's event is hosted by Dairy Farmers of Nova Scotia from July 12th to the 14th at the Westin Hotel in Halifax.

"We're happy to work with Dairy Farmers of Canada and appreciate the opportunity to share our new PC Ice Cream with delegates at their Annual General Meeting," says Allan Lindsay, vice-president, marketing, Loblaw Companies Limited. "The delicious new PC Ice Cream Shop Flavours have been very well received by Canadians and we attribute that in part to great quality ingredients like 100% Canadian cream, courtesy of Dairy Farmers of Canada."

The President's Choice ice cream truck was part of Canada's Biggest BBQ Tour presented by Loblaw. Canada's Biggest BBQ Tour was a delicious travelling event that popped up in 57 communities where Canadians tried some of the new and "must try" mouth-watering products and summer treats featured in the President's Choice Summer Insider's Report(R). The ice cream trucks are continuing on their own cross-Canada tour and will be on the road all summer, offering PC Ice Cream Shop Flavours samplings - for FREE! Visit pc.ca to find out exact details, locations and times.

Look for the 100% Canadian Milk Symbol

The '100% Canadian Milk' symbol on dairy products certifies the Canadian origin of the milk used - renowned for its high quality, purity and great taste. Dairy products made from 100% Canadian milk are rich in essential nutrients and are part of a healthy diet. Visit www.asourceofpride.ca for more information.

About Dairy Farmers of Canada

Dairy Farmers of Canada (DFC) strives to create favourable conditions for the Canadian dairy industry, today and in the future. DFC works to maintain policies that foster the viability of Canadian dairy producers and to promote quality Canadian dairy products made from 100% Canadian milk as part of a healthy balanced diet. DFC is completely funded by dairy producers.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Solange Heiss, Assistant Director, Marketing & Nutrition Communications, Dairy Farmers of Canada, 514-284-1092, [email protected]