The Princess Margaret Cancer Foundation Goes Bigger, Bolder and Balder for 2016 #NOHAIRSELFIE Campaign

TORONTO, Jan. 28, 2016 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY
The 2016 #NoHairSelfie campaign is a global, digital campaign attracting hair-ticipants worldwide who will actually or virtually shave their heads and post their selfies on social media on February 4 – World Cancer Day. This year alone, 15 million people were diagnosed with cancer worldwide; this number will reach 22 million by 2030. #NoHairSelfie aims to bring together cancer patients, survivors and those who love them for one common goal: to conquer cancer in our lifetime. www.nohairselfie.com.

WEB Video Download link:

http://www.multivu.com/players/English/7722451-cnw-vod

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access. 

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Elissa Freeman, For the #NoHairSelfie Campaign, 416.565.5605; Diane Hargrave, For the #NoHairSelfie Campaign, 416.467.9954 x104; Kevin Shea, The Princess Margaret Cancer Foundation, 416-946-2898

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SOURCE Princess Margaret Cancer Foundation

Video with caption: "Video: The Princess Margaret Cancer Foundation kicked off their 2016 #NoHairSelfie campaign on January 5, 2016. The new crop of ‘hair-ticipants’ were revealed who will be actually or virtually fundraising and shaving their heads on February 4, 2016 on World Cancer Day.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160128_C7757_VIDEO_EN_608228.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20160128_C7757_PHOTO_EN_608228.jpg&order=1&jdd=20160128&cnum=C7757

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