The Puck Is About To Drop! Kraft Hockeyville 2014 Announces Ticketing Information for NHL® Pre-Season Game

Arizona Coyotes® and Calgary Flames® face off in Kraft Hockeyville's winning community, Sylvan Lake, on September 24, 2014

TORONTO, Aug. 27, 2014 /CNW/ - After months of anticipation, the Sylvan Lake Local Organizing Committee today announce the ticketing information for the Kraft Hockeyville 2014 NHL® pre-season game between the Arizona Coyotes and the Calgary Flames that will be played at the Sylvan Lake Multiplex on September 24, 2014.

"We are thrilled to host the celebration of our Kraft Hockeyville win with four days of fun-filled events, including the NHL pre-season game," said Graham Parsons, co-chair of the Sylvan Lake Local Organizing Committee. "We have a packed schedule of free, non-ticketed events so the whole community can be involved in this historic moment for our town."

To ensure fairness, tickets to the game will be allocated in the following way:

The official draw(s) for the NHL pre-season game tickets will be conducted at the Sylvan Lake Multiplex on Wednesday, September 10, 2014 between 5 p.m. MST and 7 p.m. MST. To enter, eligible entrants need to visit the Sylvan Lake Multiplex on 48th Street in Sylvan Lake to complete a ballot during one of the dates and times listed below: 

• Saturday, August 30, 2014 from 10 a.m. MST to 4 p.m. MST
• Saturday, September 6, 2014 from 10 a.m. MST to 4 p.m. MST
• Sunday, September 7, 2014 from 12 p.m. MST to 4 p.m. MST

The draws are open to:

a) Residents of the Sylvan Lake area (as determined by those with addresses in postal code T4S) who have reached the age of majority in Alberta on or before September 15, 2014, except immediate family members of the Sylvan Lake Local Organizing Committee and the Kraft Hockeyville Partners.

b) Individuals who reside outside the Town of Sylvan Lake yet have one or more children registered in a school in Sylvan Lake or a minor sports program offered by a Sylvan Lake based organization and have reached the age of majority on or before September 15, 2014, except immediate family members of the Sylvan Lake Local Organizing Committee and the Kraft Hockeyville Partners.

c) A limited number of tickets will be available in a separate draw to supporters from outside the immediate Sylvan Lake area who are residents of Clearwater County, Red Deer County, Lacombe County, Ponoka County, County of Stettler No. 5, Mountain View County and/or the incorporated municipalities within their boundaries and have reached the age of majority on or before September 15, 2014, except immediate family members of the Sylvan Lake Local Organizing Committee and the Kraft Hockeyville Partners. Eligibility will be determined by postal code for those areas specified.

d) Each Eligible Entrant may only submit one (1) ballot in either the ballot box marked for residents or for supporters, not both.

For official draw rules, please visit the Sylvan Lake Hockeyville Facebook page and/or the Sylvan Lake Multiplex.

Sylvan Lake will be celebrating their Kraft Hockeyville win over four days kicking off with a Kraft Hockeyville Fun Fair on Sunday, September 21, 2014, followed by sports days, BBQs, and community gatherings, which are all free, non-ticketed events for the local community. Further details regarding the Kraft Hockeyville 2014 celebrations in Sylvan Lake will be provided in the coming weeks.  The festivities will be anchored by the Arizona Coyotes vs. Calgary Flames NHL® pre-season game that will be played at 5:00 p.m. MST on Wednesday, September 24, 2014.

On April 5, 2014 Sylvan Lake was named Kraft Hockeyville 2014, winning the pre-season match up, as well as $100,000 in prizing that will be used towards rebuilding its beloved arena that collapsed earlier this year.

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 30 Member Clubs, each reflecting the League's international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year the NHL entertains more than 250 million fans in-arena and through its partners on national television and radio; more than 10 million fans on its social platforms; and more than 300 million fans online at NHL.com. In Canada, the 2014-15 season marks the beginning of a landmark 12-year broadcast and multimedia agreement with Rogers Communications, which includes national rights to NHL games on all platforms in all languages. In the U.S., the NHL is in the fourth season of its 10-year agreement with NBC and NBCSN, the 10th consecutive season both networks have served as national television partners. The NHL is committed to giving back to the community with programs including: Hockey is for Everyone™, which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™, raising money for local and national cancer organizations; NHL Green™, which is committed to pursuing sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. The NHL received three 2014 Sports Business Awards: "Sports League of the Year," "Sports Executive of the Year" recognizing Commissioner Gary Bettman, and "Sports Event of the Year" for the 2014 Bridgestone NHL Winter Classic®. For more information, visit NHL.com.

About the National Hockey League Players' Association

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 14 years, more than 60,000 deserving children in 32 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $22-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com. 

About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

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SOURCE: Kraft Hockeyville

Melissa Prince at Edelman, 416.850.0676, [email protected]; Kathy Murphy at Kraft Canada, 847.646.4538, [email protected]