The Québec Winter Carnival Launches World's First International "Parade"
Competition... on iPhone

QUEBEC CITY, Feb. 10 /CNW Telbec/ - The Québec Winter Carnival, along with Netrokid and Frima Studio, is inviting iPhone and iPod Touch gamers around the world to participate in an international Parade competition as part of the 56th edition of the Québec Winter Carnival. To join in the fun, players will be able to download Parade the arcade/strategy game based on the Winter Carnival, for free from Apple's App Store from February 10 through February 12, 2010 .

"The Carnival has a long-standing tradition of offering winter fun activities to Québec City locals and visitors, and we're excited to be able to extend this fun to new technology platforms", said Bonhomme Carnaval, the 56 year-old King of the festivities.

Recently launched to great reviews and 4.5 Stars out of 5 on Apple's app store, Parade is a line-drawing game that challenges players to connect as many floats as possible to a head float, while navigating in front of crowds for bonus points, and avoiding collisions. The game also offers a "Level" mode that pits players against the clock as they complete 20 levels comprised of intuitive and counter-intuitive objectives.

"Parade is a really addictive and challenging game and we're looking forward to seeing gamers from around the world compete for the top spot", says David Weiser , founder of Netrokid. "It's amazing to see real-world events, such as the Quebec Winter Carnival, extend their reach to the virtual sphere in such a dedicated manner."

"Parade is a great way to enjoy a winter tradition without freezing one's fingers! We're proud of having contributed our creativity and expertise to the Carnival for the development of this game", says Steve Couture , CEO of Frima.

Parade is the second app and first game to be launched for the 56th edition of the Québec Winter Carnival. The first app, Trompette a virtual version of the iconic Carnival Noisemaker was launched in December 2009 and has already been downloaded by over 20,000 iPhone and iPod Touch owners in 60 countries.

For further information: Andrée-Anne Stewart, Media Relations Office, Carnaval de Québec, [phone] Ext. 259, C.: [phone], [email protected]; Max Oliveras, Communications Director, Netrokid, 1-800-901-9543 poste 34, [email protected]