TORONTO, Feb. 27, 2017 /CNW/ - This year's intense day-long conference is designed by retail marketers specifically to give retail marketers an overview on the most recent developments in three key areas: Mobile and e-Commerce, Direct Marketing Strategy and Social & Visual Media.
The impressive lineup of speakers for Retail Council of Canada's Retail Marketing Conference includes some of Canada's leading retail innovators and brands:
The full listing of speakers is available at www.rccretailmarketing.ca
Session topics have been developed to help conference participants quickly learn how to adapt to market shifts and refocus their marketing tactics for success.
One of the most intriguing highlights of the conference is sure to be around the future of the retail flyer.
To add further authenticity and substantiation to what retail marketers need to do to connect with Millennials, a group of 5 exceptionally accomplished Millennial retailers will take the stage to speak about what the best brands have done to connect with them. Hear from Fatima Zaidi, Vice President, Business Development, 88 Creative, Katherine Andrikopoulos, Digital Performance Media Manager, Cossette, Richard Wong, Vice President, Marketing , #paid, Marlon Rodrigues, Head of Marketing , Demac Media, Sarah Bugeja Manager, Demand Generation, Loblaw Digital.
"For this year's event, we were very fortunate to work with an advisory council made up of both retailers and retail marketing solution providers. This group determined it was time to provide a re-freshed direction for Retail Council of Canada's Retail Marketing Conference. Our advisory council provided some fantastic insights into many of the challenges and opportunities that retail marketing professionals are facing today" said Kyle Tomlin, Senior Director, Events & Education Services, Retail Council of Canada.
This year's Retail Council of Canada's Retail Marketing Conference is fully re-branded and re-vamped to reflect the changes in the retail marketing landscape and offers delegates cutting-edge content. It also has listened to delegate feedback to find truly innovative ways for participants to quickly meet each other through several breakout sessions and dynamic speed networking discussions.
The production of previous marketing conference was led by Retail Advertising & Marketing Canada (RAC).
About Retail Council of Canada:
Retail is Canada's largest employer with 2.2 million Canadians working in our industry. The sector annually generates payroll of $60 billion and approximately $350 billion in sales (excluding vehicles and gasoline). As of 2016 Retail Council of Canada (RCC) members' represent more than two thirds of retail sales in the country. RCC is a not-for-profit industry-funded association and represents small, medium and large retail business in every community across the country. As the Voice of Canadian retailers we proudly represent more than 45,000 storefronts in all retail formats, including department, grocery, specialty, discount, independent retailers and online merchants.
SOURCE Retail Council of Canada
Branka Stavric, [email protected] | 416.467.3772, Senior Director, Marketing and Communications, Retail Council of Canada, www.RetailCouncil.org
Retail Council of Canada Retail is Canada's largest private-sector employer with over 2.3 million Canadians working in our industry. The sector annually generates over $91 billion in wages and employee benefits. Core retail sales (excluding vehicles and gasoline) were over...
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