The Salvation Army Believes It's Time to End Poverty and You Can Help by Joining the Fight

- One-day campaign to take place Wednesday, Nov. 12 with support
of several Bell Media properties in GTA -

TORONTO, Nov. 10, 2014 /CNW/ - Today, one in 11 Canadians live in poverty. The Salvation Army recognizes that poverty is a critical issue, and that everyone has a right to access basic necessities such as nutritious food, health care, education, and economic opportunity. The Salvation Army is declaring that It's Time to End Poverty. On Wednesday, November 12 beginning at 6a.m., The Salvation Army will host a one-day, live broadcast event to encourage the community to join the fight.

This event will make a statement and a difference as The Salvation Army tells its story of what is being done to battle poverty and how you can help make a difference in someone's life. The event will highlight housing and homeless support initiatives, innovative job programs, and life-skill training for those living in shelters. Beneficiaries also include Mom's and Tot's support groups, addiction treatment and recover centres, transitional housing programs, the Salvation Army Emergency and Disaster Services response teams, immigrant and refugee services, and food banks.

To support The Salvation Army's campaign to end poverty, Bell Media has committed to deliver comprehensive radio, television, and digital network coverage across various properties including CP24, 104.5 CHUM FM, 99.9 Virgin Radio, TSN Radio 1050, and NEWSTALK 1010.

The public can get involved by joining the fight to end poverty by becoming a monthly donor to The Salvation Army.  You can make a difference by committing to a monthly gift of $25.

To make a difference today, call 1-800-SAL-ARMY or go online to SalvationArmy.ca/itstime to donate.

Use the hashtag #itstime at twitter.com/tsatoronto or visit facebook.com/tsatoronto to share with others that you've joined the fight.

"The Salvation Army is dedicated to ending poverty and raising awareness of the fact that one in 11 Canadians suffer from extreme poverty every day," said Andrew Burditt, Spokesperson for The Salvation Army. "We live in a developed city, but some of our neighbours continue to suffer. It puts basic human dignity out of reach for many people. It makes access to everyday needs such as food, clothing, and shelter, incredibly difficult. On November 12, we will tell the story of what The Salvation Army is doing to help restore hope and dignity to those in living poverty."

About The Salvation Army:  The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and 126 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

About Bell Media: With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta, and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE: The Salvation Army - Ontario Central Division

Andrew Burditt, Spokesperson for The Salvation Army, o) 416-321-2654 x155, c) 416-845-8231, [email protected]; Neil W Leduke, Divisional Director of Marketing and Communications, o) 416-321-2654 x125, c) 416-578-7998, [email protected]