Canadian Event Series Creates New Partnerships with Scion, BlackBerry and TELUS
TORONTO, April 16, 2013 /CNW/ - City Chase, the Canadian pioneer in urban adventure racing, celebrates its tenth anniversary season continuing its multifaceted approach as an extreme participant experience, strategic marketing vehicle and charitable fundraiser. In 2013 City Chase welcomes Scion as title sponsor as well as distinctly Canadian brands BlackBerry and TELUS.
"We created City Chase 10 years ago as a strategic marketing vehicle," said Nick "Nicky J" Jelinek, founder and CEO of Influence Marketing, creators of City Chase. "Our new partners, Scion, BlackBerry and TELUS are iconic urban brands that enhance the day to day lifestyle of our audience and enhance the event-day experience for our participants."
In an increasingly competitive space, The Scion City Chase enjoys a key point of difference as a National series based in the downtown core of major markets across Canada, using high profile urban venues rather than farmer's fields or ski resorts. This allows new sponsors like Scion, BlackBerry and TELUS along with returning partners GoodLife Fitness and Columbia to enjoy maximum exposure while seamlessly integrating products and services into the environment where Canadians live, work and play.
Referred to by the Calgary Herald as "a one-day version of The Amazing Race", participants (aka Chasers) need to find and complete challenges requiring physical strength, mental acuity and creative thinking to earn ChasePoints scattered throughout the City.
The Scion City Chase powered by GoodLife Fitness will be Chasing in six locations throughout Canada. The 2013 schedule includes:
| Edmonton | May 25 | ||
| Calgary | June 8 | ||
| Toronto #1 | June 22 | ||
| Montreal | July 13 | ||
| Ottawa | July 27 | ||
| Toronto #2 | August 10 | ||
| Vancouver | August 24 |
New features include:
- The 2-hour Scion City Chase RUSH!
- A Solo Division for those who want to Chase on their own.
- Profiled ChasePoint challenges so participants can see what they are in for.
To learn more or to register for The Chase go to: www.ScionCityChase.ca
A creation of Influence Marketing (an InField Marketing Company), City Chase is a global consumer event series, offering unique experiential 1-day adventures in various major markets throughout the world. Based in Toronto, Canada, Influence Marketing has already successfully executed City Chase events in major markets across Canada, Europe, Australia, Asia, Africa, South America and the United States. The City Chase Series has been named Canada's Best Sporting Event six consecutives years, and has been Canada's Largest Urban Adventure Series since 2004.
SOURCE: City Chase
MEDIA CONTACT
Jef Moore
Communications Manager
City Chase Canada
[email protected]
P: 905.407.4163
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