The Scion City Chase Stages Finale in London

Canadian Event Series Expands into New Market

LONDON, ON, Aug. 15, 2013 /CNW/ - The Scion City Chase, the Canadian pioneer in urban adventure racing will transform downtown London into an urban jungle gym on October 19.  Celebrating its tenth anniversary season, the Scion City Chase continues to focus on the participant experience, strategic marketing and giving back to the community.

"We created City Chase 10 years ago so people could experience their city and test their comfort zones," said Nick Jelinek, founder and CEO of Influence Marketing, creators of City Chase. "London has a tremendous history and culture that should provide many hidden gems for Chasers to experience."

In an increasingly competitive space, The Scion City Chase enjoys a key point of difference as a National series based in the downtown core of major markets across Canada.  It uses high profile urban venues rather than farmer's fields or ski resorts.  This allows sponsors like Scion, BlackBerry and TELUS along with returning partners GoodLife Fitness and Columbia to enjoy maximum exposure while seamlessly integrating products and services into the environment where Canadians live, work and play.

Referred to by the Calgary Herald as "a one-day version of The Amazing Race", participants (aka Chasers) need to find and complete challenges requiring physical strength, mental acuity and creative thinking to earn ChasePoints scattered throughout the City. To learn more or to register for The Chase go to www.ScionCityChase.ca.

A creation of Influence Marketing (an InField Marketing Company), City Chase is a global consumer event series, offering unique experiential 1-day adventures in various major markets throughout the world. Based in Toronto, Canada, Influence Marketing has already successfully executed City Chase events in major markets across Canada, Europe, Australia, Asia, Africa, South America and the United States. The City Chase Series has been named Canada's Best Sporting Event six consecutives years, and has been Canada's Largest Urban Adventure Series since 2004.

SOURCE: Scion City Chase

MEDIA CONTACT
Jef Moore
Communications Manager
City Chase Canada
[email protected]
P: 905.407.4163