The Shopping Channel Sets Today's Showstopper Sales Record on its 25th Birthday

Canada's Premier Multi-Channel Retailer Sells Record 25,000 units of a Single Today's Showstopper!

MISSISSAUGA, ON, Feb. 27, 2012 /CNW/ - To celebrate its 25^th birthday on February 25, The Shopping Channel^® made available to Canadians a special Diamonelle^® sterling silver necklace for $25, and sold 25,000 units, marking the largest Today's Showstopper^® unit sales record in the company's history.

The 18" necklace, which was featured as the Today's Showstopper, was also available at theShoppingChannel.com, and sold almost 9,000 units online.  The previous sales record for Today's Showstopper unit sales at The Shopping Channel was on January 23, 2010 with more than 23,000 units sold of Elizabeth Grant skincare.

"We wanted to share our 25^th birthday with Canadians by delivering a special item at a fantastic price-point.  The overwhelming response we received reinforces the outstanding relationship with our customers and their desire for great brands at a great value," said Lella Liuzzi, Vice-Present of Merchandising, The Shopping Channel.

The Shopping Channel's birthday celebration continues throughout the year, with special events on the 25^th of every month. For more information: theShoppingChannel.com/birthday.

About The Shopping Channel
Headquartered in Mississauga, ON, The Shopping Channel is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers.  The Shopping Channel incorporates entertainment, inspiration, personalities and industry leaders to provide a unique shopping experience.  At The Shopping Channel, customers find exceptional selections in Health & Beauty (e.g. Elizabeth Grant, Perricone MD, Juice Beauty); Jewellery (e.g. Tracey Bregman, Joan Rivers); Home/Lifestyle (e.g. Dyson, Wolfgang Puck, KitchenAid); Fashion/Accessories (e.g. Wayne Clark, Brian Bailey,) and Electronics (e.g. Canon, Garmin, Bose, Samsung). The Shopping Channel is one of Canada's most innovative and diversified retailers and a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.)  Learn more at theShoppingChannel.com.

Mary Dunne, The Shopping Channel, 905-362-7736, [email protected]