The Shopping Channel's Annual Bid or Buy Telethon Returns July 13th

One hundred percent of proceeds to go to the Canadian Women's Foundation to help move low-income women out of poverty

TORONTO, July 12 /CNW/ - On July 13th, The Shopping Channel will air a special live television event to help move low-income women out of poverty across Canada. Between 8 and 10 p.m. EDT, viewers will have the opportunity to buy or bid on fabulous experiences (like lunch with Joan Rivers), and products (from brands like Dyson, KitchenAid, Pentax, HP, Royal Doulton and more). Every dollar, that's 100% of all proceeds (excluding tax), from every product sold during the broadcast will go to the Canadian's Women's Foundation's Women Moving Women campaign: a national movement to help 2500 women move themselves out of poverty and toward financial security.

"One in seven women in Canada lives in poverty," says Beverley Wybrow, President and CEO of the Canadian Women's Foundation. The Women Moving Women campaign is an incredible opportunity to truly change the face of poverty in Canada. When you help a woman out of poverty, you are not only helping to change her life, you're changing the lives of her children, changing her community, and strengthening the whole fabric of our society.

"Having a premier national retailer like The Shopping Channel on board as our newest major corporate sponsor of the Women Moving Women campaign gives our initiative a tremendous boost and will enable us to achieve our objectives that much faster."

"We're thrilled to partner with our fantastic vendors, who generously donated the products and exciting auction experiences, our customers across the nation, and the Canadian Women's Foundation, to improve the lives of Canadian women across the country," says Michael E. LeBlanc, Vice President of Marketing at The Shopping Channel. "Our telethon is a major initiative for us but is only one of many elements that we intend to do over the course of the next three years to help achieve the goal of moving 2,500 women out of poverty in Canada."

The broadcast will feature great products for sale from brands like including KitchenAid, Dyson, Bose, Clarisonic, Perlier Bath and Body, Elizabeth Grant Skin Care and more. There will also be a live auction featuring these amazing experiences and items:

Dine & Dish with Joan Rivers

You and a guest will have a once-in-a-lifetime opportunity to share

laughs and lunch with the incomparable Joan Rivers.

Starting bid: $500

One on One with Mark McEwan

You and a guest will enjoy dinner for two at celebrity Chef Mark McEwan's

newest restaurant, ONE in Toronto's posh Yorkville and meet the Celebrity

Chef himself, plus you'll receive four amazing pots & Pans by Green Pan,

Valued at $650

Starting bid: $200

Say Yes to the Dress... Lucian Matis

Size 8 wool/cashmere dress designed by Canadian Designer Lucian Matis,

valued at $595

Starting bid: $150

KitchenAid Appliance Trio

Your kitchen appliance makeover is as easy as 1,2,3. Valued at over

$5000, you will receive three brand new KitchenAid appliances.

Starting bid: $2000

Until July 13th, viewers can also add a donation of $1 or more to any purchase they make.

The special broadcast and auction will air live on TV and online, Tuesday July 13th, starting at 8pm ET.

The Shopping Channel launched their three year support of Women Moving Women on Mother's Day 2010 with a generous donation of $10,000 to the Canadian Women's Foundation.

For more information about The Shopping Channel's support of Women Moving Women, please visit www.theshoppingchannel.com/women.

About Women Moving Women

Women Moving Women is a national movement that aims to change the face of poverty in Canada by harnessing the power of one woman to launch another woman on her journey out of poverty. Through Women Moving Women, the Canadian Women's Foundation is recruiting 2500 people to donate $2500 over five years to help 2500 low-income women. Each $2500 donation will fund one woman's participation in a life-changing economic development program funded through the Canadian Women's Foundation. Women receive practical on-the-job training and skills in the areas of self-employment, social purpose enterprise or trades and technology. Through these programs, women are empowered to get back on their feet not only financially, but personally, by receiving support in other aspects of their lives like building confidence, learning to network and securing child care.

Learn more at www.womenmovingwomen.ca.

About the Canadian Women's Foundation

The Canadian Women's Foundation is Canada's only national public foundation dedicated to improving the lives of women and girls. The Foundation researches, shares and funds the best approaches to ending violence against women, moving low-income women out of poverty, and empowering girls with confidence, courage and critical thinking skills.

Ranked as one of the ten largest women's foundations in the world, the Canadian Women's Foundation has supported nearly 1000 programs across Canada since 1991. Learn more at www.canadianwomen.org.

About The Shopping Channel

The Shopping Channel, Canada's only nationally televised shopping service and a leading online retailer, is one of Canada's most innovative and diversified retailers and distributors. Since the launch of The Shopping Channel's initial television shopping channel in 1987, The Shopping Channel has become an award winning multi-channel retailer and distributor through its leading online retail site at theShoppingChannel.com. With 500+ dedicated employees, focus on delivering a world class Customer Experience and comprehensive marketing and distribution services to valued partners, The Shopping Channel today is recognized as Canada's premier success story in electronic and diversified retailing. The Shopping Channel is a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.).

For further information: about the Shopping Channel campaign, please contact Lia Caponecchia, Manager, Promotions and External Media, The Shopping Channel: 905.362.7797, [email protected]; For more information about Women Moving Women and the Canadian Women's Foundation, please contact Sarah Ruddle, Director of Communications, Canadian Women's Foundation: 416 365-1444 ext. 232, [email protected]