The Source announces exclusive in-store availability of the new Kindle Touch

Kindle Touch offers access to millions of books and more on easy-to-read, high-contrast touch screen display

BARRIE, ON, March 23, 2012 /CNW Telbec/ - The Source today announced the exclusive in-store availability of Kindle Touch - Amazon's all-new full-featured e-reader. Lighter than a paperback, thinner than a magazine and featuring the new 6" (15.2 cm) e-ink touch display, Kindle Touch enables customers to download books and other materials in less than 60 seconds and enjoy them anytime and anywhere.

"With the introduction of the touch screen e-ink display, Kindle Touch takes the great Kindle reading experience and makes it even better," said Bruce Dinan, Executive Vice President of Merchandising at The Source. "And with room for up to 3,000 books, customers can download a book a week for the next 57 years and still not reach capacity."

Kindle Touch's intuitive e-ink touch screen provides an easy-to-read, high-contrast display that reads like real paper with no glare even in bright sunlight, with 8 font sizes and 3 font styles for customers to choose.

To build a personal library, customers can select from more than a million current books, magazines and newspapers, plus millions of classic books that are out of copyright. Kindle Touch also gives access to thousands of audio books read by authors and other celebrities.

"Kindle Touch is so simple to use, right out of the box," said Mr. Dinan. "There's no software to install, and you don't need a computer to access the content you want from any Wi-Fi hotspot at home or on the road. And if you just want to listen, close your eyes and Kindle Touch's text-to-speech feature can read English content out loud."

Kindle Touch's Whispersync technology synchronizes the Kindle library and the last page read across your devices so customers can read a few pages on their phone or computer and pick up right where they left off on their Kindle.

"We chose to launch exclusively with The Source for the second consecutive time because of their friendly, knowledgeable sales associates, enabling customers to experience Kindle Touch prior to making their purchasing decision," said Mike McKenna, Vice President, Amazon Kindle. "Kindle Touch offers consumers an unparalleled reading experience with the latest generation electronic ink display, fast page turns and long battery life."

Kindle Touch is available in-store today exclusively at The Source locations across Canada for $139.99.

For more information on Kindle Touch, other Kindle products and much more, please visit TheSource.ca and Amazon.com/kindle.

About The Source

Building on 40 years of excellence as an electronics retailer, The Source (TheSource.ca) is one of Canada's largest retailers with more than 700 locations nationwide. All stores offer a wide range of brand name consumer electronics including communications, computing and audio products. More than 70% of Canadians live within five kilometres of stores operated or licensed by The Source.

Image with caption: "The Source announces exclusive in-store availability of the new Kindle Touch (CNW Group/The Source)". Image available at: http://photos.newswire.ca/images/download/20120323_C7341_PHOTO_EN_11516.jpg

Kristy Linklater, Marketing Content Manager
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