The Texas Lottery® Rings in the Season with Festive Holiday Game
WINNIPEG, Feb. 6, 2018 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to congratulate the Texas Lottery® on the success of its Season's Greetings holiday instant ticket. Each year, the Texas Lottery launches a Christmas-themed instant ticket to help players celebrate the holiday season. This year's Season's Greetings ticket exceeded sales expectations in its first five weeks by becoming the top selling $10 holiday game since 2012, surpassing the average five-week sales of past $10 holiday games by 24%!
Launched in November 2017, Season's Greetings is an extra-large 7.8" x 12" ticket that leverages Pollard Banknote's patented Fusion™ innovation. Fusion™ products use two layers of laminated card stock to transform an instant ticket into a self-contained pouch offering players an exciting experience and multiple areas for game play.
The Season's Greetings instant ticket invites players to dream of a winter wonderland with the image of a cozy cabin surrounded by ornament-filled pine trees, woodland creatures, and an abundance of snow. The ticket opens to reveal a traditional holiday scene inside the cabin, complete with a roaring fireplace trimmed with stockings and a decorated tree surrounded by presents. Throughout this festive scene are multiple match games providing players an extended holiday play experience!
"We are thrilled with the success the Season's Greetings ticket generated during the holiday season," said Gary Grief, Executive Director of the Texas Lottery. "Combining the oversized ticket style with an evocative seasonal scene commanded attention at retail stores and provided our players with a fun way to celebrate the holidays."
"The Texas Lottery continues to incorporate innovation into its instant tickets and Pollard Banknote is proud of the success they have seen with the launch of their holiday Season's Greetings ticket," said Brad Thompson, Director, Sales and Marketing, Pollard Banknote. "Season's Greetings' large size and present-like format delivers the extra value players look for over the holiday season, whether for themselves or as a gift for friends and family."
Established in 1992, the Texas Lottery is committed to generating revenue for the State of Texas through the responsible management and sale of entertaining lottery products. Maintaining the highest standards of security and integrity, the Texas Lottery has generated more than $27 billion in revenue for good causes in the state of Texas, including public education and veterans' assistance. Following record sales in 2017, the Lottery contributed more than $1 billion to good causes for the 14th consecutive year, with $1.313 billion going to the Foundation School Fund and $16.2 million to the Texas Veterans Commission.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide. We provide high quality instant ticket print products, licensed games, and a full suite of digital offerings ranging from game apps to comprehensive player engagement and iLottery solutions, including related strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in providing pull-tab tickets, bingo paper and its Diamond Game-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is majority owned by the Pollard family and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited
Doug Pollard, Co-Chief Executive Officer, E-mail: [email protected]; John Pollard, Co-Chief Executive Officer, E-mail: [email protected]; Rob Rose, Chief Financial Officer, E-mail: [email protected]; Pollard Banknote Limited, Telephone: (204) 474-2323
Share this article