"The Value of Water: A Compendium of Essays by Smart CEOs" Launches Today

- Book by Water Sector Communication Expert Donna Vincent Roa Features Insights
from Industry Leaders on Water's Relationship to Technology, Innovation, Brand, Reputation, Economic Success, Public Health, and More -

TORONTO, Sept. 29, 2014 /CNW/ - "The Value of Water: A Compendium of Essays by Smart CEOs," is now available on Amazon, other online retailers, and the Value of Water book website.

This innovative new book by noted water sector communication expert Donna Vincent Roa, PhD, documents views of CEOs and the most senior leaders of water utilities and associations on the value of water.

"The thoughtful and provocative CEO essays probe complex issues and provide a unique look inside the world of water," Roa said.  "The book addresses how we can educate the public on the critical role of water infrastructure and the value of water, the role of technology and innovation, the water 'utility of the future,' and a range of topics that will allow readers to rethink how they use water in their daily business and personal lives."

Environics Communications' CEO Bruce MacLellan agrees that citizens need to re-evaluate how they use water: "Canada has some 20% of the world's total freshwater, and we are stewards of this resource. This important book advocates for an improved water consciousness, efficiently managing our water resources, and addressing our aging water infrastructure – a roadmap for the way forward.  I am proud that our firm is working with clients – most recently,  Canadian Water Network – on projects that embody these principles."

Roa is managing partner and CEO of Vincent Roa Group and is a recognized expert in addressing communication challenges and opportunities in the public and private water industries.  Roa also serves as the master strategist for Environics Communications' North American Water Sector Communication practice, which has experience working with public companies, utilities and associations in the sector.

"The Value of Water" book features 40 essays from industry leading organizations, including DC Water, GE Power & Water, Kohler, Hillsborough County Public Utilities Department, National Association of Water Companies, Xylem, Inc., and United Water, among many others.  The essays inform the conversation about water's future and shows that the "business as usual" approach to our limited water resources needs to change.  They also demonstrate how water can pose a threat to economic growth, reputation, profit margins, and create value and business opportunities.

The project was originated and executive produced by Roa in collaboration with the Value of Water Coalition.

About the Value of Water Coalition
The Value of Water Coalition includes key public and private sector leaders from the U.S. world of water.  We aim to educate the public on the importance of clean, safe, and reliable water to and from every home and community, and to help ensure quality water service for future generations.

About Environics Communications
Founded in 1994 and now with 120 staff in Canada and the United States and annual fee income of more than $15 million, Environics Communications Inc. (EnvironicsPR.com) is a full-service, management-owned public relations and public affairs agency focusing primarily on the association/nonprofit, advanced technology, financial services, health sciences, sustainability & clean energy and consumer sectors.  The firm has won more than 230 awards for client work. Environics has a strong commitment to reducing environmental impact and in June 2008 became the first North American communications agency to be carbon neutral.  The firm has offices in Washington D.C., Toronto, Montréal and Ottawa, and affiliates throughout Europe, the Middle East and Asia.

About Vincent Roa Group, LLC
Vincent Roa Group, LLC helps clients achieve excellence in high-stakes communication and position brand communication as a key enterprise asset. CEOs, corporate rainmakers, and water utility leaders call on Vincent Roa Group to evaluate processes, perspectives, and performance in order to align communication with their business strategies. The firm delivers "communication to improve the earth and its people™" and specializes in water, environment, sustainability, and public health.

SOURCE: Environics Communications, Inc.

Morgan Cates, 416-969-2789, [email protected]; Deane Code, 416-969-2826, [email protected]