The Velcro Companies Hook Up With A New Corporate Identity

    


    
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<p>MANCHESTER, N.H., <span class="xn-chron">Dec. 2, 2010</span> /CNW/ -- Building on its heritage of over 50 years as a global leader in fastening systems, the Velcro Companies - the business behind the original VELCRO® Brand hook and loop fastener - has completed an exciting revitalization of its brand identity.</p>
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    (Logo: http://photos.prnewswire.com/prnh/20101202/NE09276LOGO )

    
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<p>Having reached the 50 year landmark, and in a move to facilitate global consistency, the decision was made to refresh the brand and introduce one, individual logo to be used across both consumer and business-to-business units globally. Prior to the rebrand several variations of the brand were used across international regions; these will now make way for the new corporate identity generating true global alignment.</p>
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<p>The new-look logo draws upon the company's remarkable heritage and the brand's intrinsic qualities of innovation, reliability and quality. It retains the company's familiar FLYING-V®, now encircled in a striking red sphere, depicting the Velcro Companies' global reach. The typeface, based upon the original VELCRO® Brand trademark seen on the consumer packaging, has been rationalized and united with the recognized FLYING-V®, fusing the two original corporate and consumer logos together in one succinct, progressive symbol.</p>
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<p>On <span class="xn-chron">November 1, 2010</span>, the company assumed the new visual identity, which will deploy across all business units, markets, channels and collateral on a global basis throughout the course of 2010 and 2011. Beginning in <span class="xn-chron">January 2012</span> the Velcro Companies will have one single identity worldwide.</p>
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<p><span class="xn-person">Scott Filion</span>, Vice President of Marketing, Velcro Americas comments: "This is a really exciting time for the Velcro Companies. Consolidating our worldwide activity under a single brand is the first major development in our strategic plan to strengthen our brand and product offering throughout our markets.</p>
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<p>"Our strong market position, original products and dynamic approach have all been mirrored in the revitalization of our brand. By evolving the brand image, along with on-going development of our product offering, we hope to achieve global synergy and highlight our continuous commitment and support of our customers worldwide."</p>
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<p>With endless applications, the Velcro Companies serves a wealth of markets, including the traditional markets of Apparel and Furnishing. A strong increase in demand also sees the Velcro Companies supplying strategic segments such as Personal Care, Transportation, Construction, Consumer, Medical, and Packaging & Materials Handling.</p>
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<p>For further information, please contact <span class="xn-person">Joan Lombardo</span>, <span class="xn-person">Sr. Marketing Manager</span>, Velcro USA Inc., <a href="mailto:[email protected]">[email protected]</a>, 603.222.4813</p>
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For further information: Joan Lombardo, Sr. Marketing Manager, Velcro USA Inc., [phone], [email protected] Web Site: http://www.velcro.com