The Ville de Montréal and Québec government support the Montréal Fashion and Design Festival

MONTREAL, Aug. 1, 2012 /CNW Telbec/ - Richard Deschamps, the Montréal Executive Committee member responsible for economic development, is pleased to announce that the Ville de Montréal is providing $62,500 in funding for the 12th edition of the Montréal Fashion and Design Festival. The event will run from August 1 to 4, 2012, on McGill College Avenue in the city's downtown core.

"The Montréal Fashion and Design Festival is a major event through which all Montréalers can experience the creativity and ingenuity of our fashion designers and local retailers. The City is proud to support, once again, this celebration of fashion, which is yet another example of Montréal's innovative potential," says Mr. Deschamps.

The $62,500 from the Ville de Montréal will go toward promoting the 12th edition of the festival. These funds are part of the $140M budget earmarked by the Québec government to implement the Imagining - Building Montréal 2025 development strategy.

In addition to supporting Montréal's individual fashion events, the Ville de Montréal established the Montréal Fashion Bureau (MFB), which in 2009 received financial support from the Québec government totalling $2.4M over three years. The MFB promotes Montréal as a fashion design hub by capitalizing on local expertise, creative potential and innovative capacity. Its promotional efforts are carried out in part through the ModeMontreal.TV Web site, which features a blog and calendar covering the city's fashion events. The site also offers original videos providing glimpses into the design world's movers and shakers and their creative process, and a Fashion Map listing the best spots to discover local fashion. ModeMontreal.TV: for everything you need to know about fashion in Montréal!

SOURCE: VILLE DE MONTREAL - BUREAU DE LA MODE

Source:
Martine Painchaud
Office of the Mayor and Executive Committee
514 872-9998

Information:
Philippe Rousseau
Public Affairs Division
514 872-5012