The Well Told Company Donates Percentage of Sales to PYNK: Young Women With Breast Cancer

Wellness company to donate 10 percent from every supplement bottle sold online during Breast Cancer Awareness Month to first of its kind program at Sunnybrook Odette Cancer Centre

TORONTO, Oct. 26, 2021 /CNW/ - The Well Told Company ("Well Told" or the "Company" (TSXV: WLCO), founded by breast cancer survivor Monica Ruffo, will be donating 10 per cent of every supplement bottle sold online during the month of October to PYNK: Young Women With Breast Cancer, a breast cancer treatment program at Sunnybrook Odette Cancer Centre in Toronto.

Founded by medical oncologist Dr. Ellen Warner, PYNK is a first of its kind program in Canada designed for women aged 40 years and younger who have been newly diagnosed with breast cancer. Ruffo shares a personal connection with the program and its founder Dr. Warner who led her treatment.

"I'm grateful to be in a position to be able to give back to the Sunnybrook Odette Cancer Centre and support the work of Dr. Warner, an extraordinary human who has impacted my life in so many ways," said Monica Ruffo, founder and CEO of Well Told. "I admire the work the PYNK Program does in giving young patients the unique care they require and for their ongoing commitment to improving treatment for all young women with breast cancer through research."

For young women, a breast cancer diagnosis has its unique challenges. Typically the cancer is fast-growing and higher grade, which makes it more aggressive and more likely to need chemotherapy. Additionally, it can cause issues with fertility, and at a time when many women are focused on their careers or building a family, the diagnosis and treatment can take a toll on their personal identity.

Throughout the months of October and November, Well Told is also sponsoring the Daily Dose x Equipt Breast Cancer Alliance fundraising event in the Hamptons on Long Island in New York state, where Ruffo will be featured as a panelist on the "Daily Dose at the Table" virtual panel run by the executive director of Breast Cancer Alliance. On October 27, 2021, Well Told will also be a featured participant in a wellness event hosted by Mindful Moves at the Spring Place in New York City. All proceeds from the event will go towards Breast Cancer Alliance.

About The Well Told Company Inc.:
The Well Told, Company is a female founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all", Well Told's products are currently available in over 2,000 stores across Canada including several well-known retailers.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities under in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

Forward-Looking Information and Statements

This press release contains certain "forward-looking information" within the meaning of applicable Canadian securities legislation and may also contain statements that may constitute "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking information and forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company's beliefs regarding future events, plans or objectives, many of which, by their nature, are inherently uncertain and outside of the Company's control. Generally, such forward-looking information or forward-looking statements can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or may contain statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "will continue", "will occur" or "will be achieved". The forward-looking information and forward-looking statements contained herein may include, but are not limited to, information concerning the Company, expectations regarding the ability of the Company to successfully achieve business objectives, expectations regarding the completion and availability of financing, and expectations for other economic, business, and/or competitive factors.  

Although the Company believes that the assumptions and factors used in preparing, and the expectations contained in, the forward-looking information and statements are reasonable, undue reliance should not be placed on such information and statements, and no assurance or guarantee can be given that such forward- looking information and statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information and statements. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. All subsequent written and oral forward- looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice.

SOURCE Well Told Inc.

Monica Ruffo, Chief Executive Officer, The Well Told Company Inc.; Olenka Slawski, Investor Relations, Email: [email protected], Telephone: [phone]