The World Cup Skateboarding tour's only stop in Canada will be in Montreal for the Urban Action Sports Festival JACKALOPE

MONTREAL, July 14, 2015 /CNW Telbec/ - Tribu Expérientiel announces the 4th edition of JACKALOPE, the Urban Action Sports Festival, presented by FIDO, this July 17-19 on the Esplanade Financière Sun Life at the Olympic Park. American, Brazilian, Canadian, Czech, French, German, Japanese and Moroccan athletes are coming to Montréal to compete in skateboard, climbing, wakeskate, freestyle motocross, fixed gear, slackline, and highline events. The festival is pleased to welcome the world renowned skateboarder Leticia Bufoni (Brazil) during the World Cup Skateboarding tour's only stop in Canada. JACKALOPE will also host first outdoor international climbing competition in Canada. It's going to be a great show! JACKALOPE welcomes spectators for free. Take a look at last year's edition >>>

ACTION SPORTS SECTION
SKATEBOARD. During this phase of the competition, the only World Cup stop on Canadian soil, athletes (men and women) accumulate points to improve their general standing ($10,000 in prize money). 2014 World Cup skateboard winners automatically advance to the JACKALOPE semi-finals. And in order to encourage future skateboard champions, the promoter is presenting a competition for athletes under 13. VIDÉO

CLIMBING. The public will be able to take in performances by the best Élite level climbers scaling a 60-foot long wall, during an International Federation of Sport Climbing (IFSC) calibre competition presented in collaboration with the Fédération québécoise de la montagne et de l'escalade (prize money:  $4,500). It should be noted that the climbing is done without ropes or equipment, at a low wall height. Climbers must find the best way to reach the top through a series of technical movements. In addition to the Élite competition, spectators can sign up to a public competition to be held on Sunday. VIDÉO

WAKESKATE. On a more refreshing note, the wakeskate competition – which is derived from wakeboard and skateboard – will also make its considerable presence known; by both the professional performances as well as the infrastructure itself:  two basins, 50 feet by 20 feet, and 200,000 litres of water! VIDÉO

FIXED GEAR. The festival will also feature a fixed gear – or "fixie" – course. This is a 45-minute, criterium-style race, on a 1 km loop, reaching speeds of up to 50 km/h. VIDÉO

FREESTYLE MOTOCROSS. High-flying enthusiasts will get their thrills watching freestyle motocross athlete, Ben Milot wow the crowds with leaps as high as 30 feet! VIDÉO

SLACKLINE & HIGHLINE. Amateurs and professionals of slackline – an urban discipline similar to tightrope walking – will be demonstrating this event throughout the festival; and even lending a hand to people who want to give it a try. We'll also have a highline, which is exactly what it sounds like:  a slackline that's quite a bit higher, and covering a distance of 150 feet for the occasion. VIDÉO

JACKALOPE will also be broadcast live online.

AMBASSADORS FOR URBAN SPORTS EVENTS IN THE CITY
Launched in 2010, Tribu Expérientiel is constantly innovating and transforming iconic places and sites in Montréal with the creation of unique urban action sports experiences for the public at large. With annual programming incorporating, at present, five events, Tribu Expérientiel is always keen to highlight spectator participation and enjoyment. Its strength lies in combining entertainment, participation and education. All this happens because Tribu Expérientiel welcomes professional athletes all while encouraging spectators to take part, which helps to demystify the sports disciplines, many of which aren't well known by the general public. In the last year alone, more than 75,000 people and 500 professional athletes from 10 countries took part in the events.

EVENTS	SPORTS TO BE PRESENTED	SPECTATORS
JACKALOPE July 17 to 19, 2015, Esplanade Financière Sun Life at the Olympic Park www.jackalopefest.ca	The largest action sports festival in Canada with the World Cup skateboarding ($10,000 grand prize), climbing, wakeskate, freestyle motocross, fixed gear and slacklines.	25,000
SLIDE THE CITY August 15, 2015, in Montréal www.slidethecity.com	Urban water slides covering a distance of 1000 feet: over 3 football fields!	1^st edition
MUD ROCKER September 11 and 12, 2015, boul. Saint-Laurent (between Sherbrooke and Ontario) www.mudrocker.ca	BMX and mountain biking on a specially designed dirt course that will be set up in the heart of Montreal.	15,000
EMPIRE CITY TROOPERS December 5, 2015, rue Saint-Denis (between Sherbrooke and Ontario) www.thinkempire.com/citytroopers	The longest urban snowboard slopestyle-type course in Canada, with a $15,000 grand prize!	18,000
BARBEGAZI March 26 and 27, 2016, Esplanade Financière Sun Life at the Olympic Park www.barbegazifest.ca	Winter action sports festival with STIHL TIMBERSPORTS, freestyle snowmobile, fatbike, snowskate, freeski and obstacle courses.	10,000

Video content produced at these events is broadcast in 98 countries and in more than 400 million households, in addition to being presented by the TVA Sports channel.

ABOUT JACKALOPE
The festival takes its name from the jackalope, a mythical animal of North American folklore resembling a jackrabbit with antelope horns and a symbol of self-mockery. Like the festival, it inspires creativity, strength and performance.

JACKALOPE is an initiative of Tribu Expérientel, presented by FIDO, in collaboration with Sima and the Fédération québécoise de la montagne et de l'escalade, with the participation of Element, Pabst Blue Ribbon, and Lozeau. JACKALOPE gets invaluable support from the Esplanade Financière Sun Life at the Olympic Park, the Ministry of Education, Recreation and Sports and the city of Montréal. The event is also made possible by the participation of the STM, World Cup Skateboarding, Red Hook Crit, and Hôtel Universel. Media partners are TVA Sports, Exposé, Journal Métro, SBC Skateboard Magazine, Tourisme Montréal, and CISM.

Follow JACKALOPE on Facebook @JACKALOPE, as well as on Twitter and Instagram @jackalopefest #JACKALOPEFEST

ABOUT THE PROMOTER
Tribu Expérientel is an agency specializing in youth experiential marketing that brings together companies and 13- to 34-year-olds through online strategies and concrete initiatives translating in positive word-of-mouth communication. Tribu Expérientiel reaches people who are, and remain, forever young. http://tribuexperientiel.com/en/

SOURCE Tribu Expérientiel

Véronique Lavoie, Presse agent, 514 554-2161, [email protected]