Recognized for revolutionizing the fast food industry with its Ingredients Guarantee, A&W has been serving chicken raised without the use of antibiotics since October 2014
VANCOUVER , March 6, 2015 /CNW/ - When it comes to giving Canadians exactly what they want and offering the best possible ingredients in its menu items, A&W has been leading the way since 2013 when it became the first national quick service restaurant (QSR) to introduce beef raised without the use of hormones or steroids. This past Fall, A&W also became the first QSR to serve chicken raised without the use of antibiotics and eggs from hens fed a vegetarian diet without animal by-products.
"We take tremendous pride in our leadership role for being the first to bring ingredient-led innovation and great taste to the fast food sector," says Susan Senecal, Chief Marketing Officer at A&W. "Replacing major ingredients at each of our 832 restaurants across Canada has certainly come with its challenges, but it also comes with a great feeling of satisfaction in knowing we're giving our customers what they want. Our guests love our chicken raised without the use of antibiotics and with sales up by more than 10 per cent, twice the industry average, we are inspired to continue to advance our Ingredients Guarantee."
The newest food ingredient milestone at A&W is actually a beverage! This March, A&W became the first QSR in Canada to exclusively offer its customers organic, Fair Trade coffee. The lively 100% Arabica, organic, Fair Trade blend is rich and full bodied in taste and always served fresh. Together with any of A&W's range of fresh-to-order breakfast offerings, it is the perfect start to any morning.
About A&W and its Ingredients Guarantee
What began in 2013 with beef raised without the use of hormones or steroids, has paved the way for chicken, eggs and now organic, Fair Trade coffee. Consumer reaction has been extremely positive, and the mission of serving better ingredients continues with A&W's classic onion rings, sweet potato fries, tomatoes and even packaging being upgraded to improve quality and respect for the environment.
A&W Food Services of Canada Inc. is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with 832 locations coast-to-coast. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®. Visit AWGuarantee.com for the full range of breakfast items and to find a location near you.
Website (English): www.awguarantee.ca
Facebook (English): www.facebook.com/AWCanada
Twitter (English): www.twitter.com/awcanada
SOURCE A&W Restaurants
Image with caption: "A&W has been serving chicken raised without the use of antibiotics in Canada since October 2014. (CNW Group/A&W Restaurants)". Image available at: http://photos.newswire.ca/images/download/20150306_C7048_PHOTO_EN_12885.jpg
Image with caption: "A&W Chubby Chicken Burger, made with chicken raised without the use of antibiotics. (CNW Group/A&W Restaurants)". Image available at: http://photos.newswire.ca/images/download/20150306_C7048_PHOTO_EN_12886.jpg
Image with caption: "A&W Restaurants (CNW Group/A&W Restaurants)". Image available at: http://photos.newswire.ca/images/download/20150306_C7048_PHOTO_EN_12887.jpg
For more information, or to speak with Susan Senecal, please contact: Christine Testa, Strategic Objectives, Tel: (416) 366-7735 X283, Email: [email protected]
Share this article