theScore on iOS 7 delivers even faster news, scores and stats

- Sports fans given instantaneously updated mobile content and stylish new design

TORONTO, Sept. 18, 2013 /CNW/ - theScore, Inc. (TSX Venture: SCR) ("theScore") today released a fully optimized iOS 7 experience for its iPhone and iPad app to deliver even faster news, scores and stats along with a stylish new design.

(Photo: http://photos.prnewswire.com/prnh/20130918/TO414)

theScore users with devices running iOS 7 will benefit from an attractive new user interface, adopting the eye-catching layers, animations and translucency of Apple's most powerful mobile operating system ever. theScore also utilizes iOS 7's powerful multitasking capabilities to deliver sports content faster than ever before.

"theScore has taken full advantage of the power of iOS 7 to give sports fans a stunning visual experience and instantaneous access to all the news and scores they care about," said John Levy, Chairman and CEO of theScore. "iOS 7 truly unleashes the full potential of the theScore to deliver the ultimate, personalized mobile sports experience."

Because iOS 7 learns what time of day users are most active on certain apps, it is able to predict when they want access to certain content. This allows theScore to be updated in the background, so content has already loaded by the time a user opens it.

This, coupled with the increased speed of the A7 chip in Apple's new iPhone 5S device, enables theScore to deliver the fastest mobile sports content possible, with users also able to easily share news articles using Airdrop.

This is theScore's second major update for iOS devices in less than a month and follows the transformation of its news offering to provide a truly mobile-first, comprehensive, curated real-time experience for sports fans. News sections across all leagues were completely revamped to deliver up-to-the-minute content, presented in "snackable bites" delivered by theScore's in-house Content Team.

theScore is available on iOS, Android, BlackBerry and Windows Phone devices and its mobile platforms are used by an average of 4.5 million users a month.

Stay connected to theScore!

http://thescore.com/
https://www.facebook.com/theScore
https://twitter.com/theScore
http://www.youtube.com/theScore
http://www.linkedin.com/company/thescore-inc-?trk=hb_tab_compy_id_2812971

About theScore Inc.
theScore is dedicated to providing the ultimate, personalized mobile sports experience. We connect sports fans to what they love, dispensing real-time sports news, scores, fantasy information and alerts while creating and curating mobile-first content that is comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as "may", "would", "could", "will",  "believes", "plans", "anticipates", "estimates", "expects" or "intends" and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore's current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading "Risk Factors" in the Company's Listing Application as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

SOURCE: theScore, Inc.

James Bigg
Manager, Communications
theScore, Inc.
Tel: [phone] ext. 2366
Email: [email protected]