theScore® Returns with Most Slammin' NBA Line-up to Date

2010-11 schedule features top NBA match-ups with multiple Miami Heat, Los Angeles Lakers and Phoenix Suns games as well as comprehensive digital, radio and TV programming

TORONTO, Oct. 28 /CNW/ - Score Media Inc. (TSX: SCR) today announces its NBA schedule for the 2010-11 season featuring multiple match-ups of the hottest teams in the league.  In addition, Court Surfing®, theScore's hugely popular NBA show, and Court Cuts, theScore's premier weekly highlight feature, will give hoops fans all the 2010-11 action they'll need to stay connected to everything NBA.  And by delivering more cross platform content than ever before, theScore continues to be the destination for hardcore hoops fans.   

"Our schedule for the 2010-11 season offers viewers the best line-up of NBA programming we've had to date," says Greg Sansone, Vice President, Television, Score Media Inc.  "Our awesome schedule features the most elite teams in the league and, as always, theScore is the place to be for the most exclusive and comprehensive NBA coverage in Canada."

Highlights of this season's NBA coverage on theScore include:

• Some of the Hottest Games of the Season - theScore's 2010-11 NBA schedule includes several games featuring the league's elite teams including multiple Miami Heat, Los Angeles Lakers and Phoenix Suns games
  
  
• The Best Digital Content Available - ScoreMobile®, one of the leading apps on the market, theScore iPad Edition, one of the first iPad sports apps available, and theScore.com will continue to be the most comprehensive sources for up-to-the minute stats, standings, and highlights
  
  
• Court Surfing - Airing Tuesday nights, Court Surfing takes viewers through the most exciting NBA games of the night. Back again and led by returning host and basketball addict Tim Micallef along with his new co-host, well-known Score personality Cabral "Cabbie" Richards, Court Surfing's got basketball fans covered for the entire 2010-11 season.
  
  
• The Return of Court Cuts - This weekly feature returns pulling together a collection of the hottest plays in the NBA
  
  
• Even More of The Basketball Jones™ - theScore's popular basketball brand featuring entertaining commentary and unconventional interviews returns and this season fans will get even more Jones than ever with a weekly show airing on Thursdays at 6pm on theScore television network, a revamped blog on theScore.com edited by the former editor of Yahoo!'s Ball Don't Lie, and a daily radio show on theScore Satellite Radio™ on SIRIUS 98 airing at 3pm daily
  
  
• In-depth Content on theScore Satellite Radio - theScore Satellite Radio on SIRIUS Channel 98 will feature a line-up of exclusive radio content including daily analysis, insight and interviews by Bomani Jones on his daily radio show, The Morning Jones broadcast live from North Carolina, as well as the Hardcore Hoops Show hosted by Cabral Richards which takes a deep look inside the NBA's hottest stories

For details on theScore's NBA TV schedule, visit:

http://tv.thescore.com/programs/nba-basketball-live

For theScore's Court Surfing schedule, visit:

http://tv.thescore.com/programs/nba-court-surfing

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About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone and Android devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 240 employees in 2010, Score Media is a revolutionizing interactive media company.

For further information:

Sharon Lassman
Director, Communications
Score Media Inc.
416-977-6787 x2217
[email protected]