Third Annual Game Developers Conference(TM) China Opens for Three Days of
Learning, Inspiration and Networking

    
    Developers from East and West Convene to Explore the Growing Asian Game
    Market





    
</pre>
<p><span class="xn-location">SHANGHAI</span>, <span class="xn-chron">Dec. 4, 2010</span> /CNW/ -- UBM TechWeb Game Network's third annual Game Developers Conference(TM) <span class="xn-location">China</span> (GDC <span class="xn-location">China</span>) begins today at the <span class="xn-location">Shanghai</span> International Convention Center.  The conference brings together a diverse lineup of more than 40 speakers from around the world to discuss the thriving global game development market.  The event provides local and international developers the forum to explore business opportunities, expand their reach to a unique market, and discover the on-going trends emerging in this region.  GDC <span class="xn-location">China</span> 2010 runs until <span class="xn-chron">Tuesday, Dec. 7</span>.</p>
<p/>
<p>This year, Square Enix senior vice president Hiromichi Tanaka will provide the first keynote address for the conference on <span class="xn-chron">Monday, December 6</span>.  In the keynote, 'Final Fantasy XI & XIV: Developing and Operating a Cross-platform, Cross-region MMORPG', Tanaka will discuss "the managerial know-how fostered during the lifespans of Final Fantasy XI and the newly released Final Fantasy XIV, with a focus on our team's global distribution-based development concept and RMT countermeasures."</p>
<p/>
<p><span class="xn-person">Bill Roper</span>, the former Chief Creative Officer of Cryptic Studios and the driving force behind the creation of the genre-defining Warcraft, StarCraft and Diablo series, will present the second keynote presentation on <span class="xn-chron">Tuesday, December 7</span>.  In this address, entitled, "Following in Asia's Footsteps," the developer will be providing an inside look at how the game industry in the Western world has learned from Asia's successes in both development and business models.</p>
<p/>
<p>GDC <span class="xn-location">China</span> offers attendees a comprehensive look at the games space through specialized content tracks focusing on Online Game Development and Business, as well as Global Game Development/Outsourcing.  There are also four summits this year exploring current topics in game development such as Mobile Games, Independent Games, Serious Games and Social Games with global speakers represented from studios and companies including Joyport Technology Ltd, Autodesk, Volition, Riot Games, XPEC Entertainment Inc., NetEase, CCP, Playdom, Bioware, Playfish <span class="xn-location">China</span>, Activision, Cryptic Studios, Ubisoft, Zynga, and many more.</p>
<p/>
<p>GDC <span class="xn-location">China</span> will also host the 2nd Annual Independent Games Festival <span class="xn-location">China</span> (IGF <span class="xn-location">China</span>), to recognize the best independent game developers in the Asian-Pacific region.  As part of IGF <span class="xn-location">China</span>, three main events will take place including the Independent Games Summit, the Independent Games Festival Pavilion, which is an onsite exhibition of the very best in local indie games, and the Independent Games Festival Awards, which rewards the best indie game developers with cash prizes for the most innovative and inspirational independent titles.  Finalists this year feature Indie games from <span class="xn-location">China</span>, <span class="xn-location">South Korea</span>, <span class="xn-location">Singapore</span>, and <span class="xn-location">Australia</span>.</p>
<p/>
<p>"We are very excited to be returning to <span class="xn-location">Shanghai</span> and opening the doors to developers from the East and West today for GDC <span class="xn-location">China</span>," said Meggan Scavio, GDC <span class="xn-location">China</span> event director.  "We're confident that the conference content and the growing participation from the community will result in meaningful experiences for the attendees."</p>
<p/>
<p>This year's conference also features more than 50 exhibitors and sponsors worldwide with companies represented by <span class="xn-location">China</span>, <span class="xn-location">Europe</span> and <span class="xn-location">North America</span> including HP, The9, XPEC, Trinigy, Level 3, Dell, HiGame, Paypal, Scaleform, Intel, Academy of Art, Mobile first, Jadason Technology, 6waves, Autodesk, Xuhui, Zizhu, and many more.</p>
<p/>
<p>For more information on the 2010 Game Developers Conference <span class="xn-location">China</span>, please visit <a href="http://www.gdcchina.com">www.gdcchina.com</a>.</p>
<pre>
    


    About the UBM TechWeb Game Network
    
</pre>
<p>A core provider of essential information to the professional game industry, the  UBM TechWeb Game Network - formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference(TM) <span class="xn-location">Europe</span>, the Game Developers Conference(TM) <span class="xn-location">China</span>, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards.  Visit <a href="http://www.jointhegamenetwork.com">www.jointhegamenetwork.com</a></p>
<pre>
    

    About UBM TechWeb
    
</pre>
<p>UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than <span class="xn-money">$2.5 billion</span>.  Visit: <a href="http://www.ubmtechweb.com">www.ubmtechweb.com</a></p>
<p/>
<p> </p>
<p> </p>
<pre>
    
    Contact:     Ben Veechai
                 UBM TechWeb Game Network
                 [email protected]
                 415-947-6280
    
</pre>
<p> </p>
<pre>
    
                 Sibel Sunar
                 fortyseven communications
                 [email protected]
                 323-658-1200






    

For further information: Ben Veechai of UBM TechWeb Game Network, [phone], [email protected]; or Sibel Sunar of fortyseven communications, [phone], [email protected], for UBM TechWeb Game Network Web Site: http://www.jointhegamenetwork.com http://www.ubmtechweb.com