Thirsty for a Haircut? Heineken Combines a Fresh Cut with a Fresh Pint to Celebrate Phase 2
Introducing Heineken Fresh Looks – an outdoor salon experience providing Ontarians with what they've been missing most during lockdown
TORONTO, July 5, 2021 /CNW/ - Ontario is successfully in Phase 2 and citizens will finally get a haircut and hit up personal care services with the same gusto as they did when patios reopened. While we're still reveling in the freedoms of returning to patios and soaking up sunshine, 60 percent of Ontarians now have their sights on getting a professional haircut within the first month of Phase 21. With patio fever going strong, and hair appointments booked as far as the eye can see, Ontarians are left with a difficult choice: hit the patio and soak up those limited summer rays, or snag a spot at a salon?
Welcome Heineken Fresh Looks - a unique outdoor salon experience that will provide Ontarians with what they've been missing most during lockdown: a haircut and a pint on the patio! In partnership with Toronto's hottest patio, RendezViews, and the popular Glassbox Barbershop, Heineken is offering fresh cuts with your fresh pints from July 8th to 22nd – making it easy to cross off these top two to-dos.
Just like the reopening of patios, there are already long waitlists to get into barbershops and salons as these businesses make up for lost time. "Since entering phase 2 last week, we're already booked solid through to September," says Peter Gosling, owner and operator of Glassbox. "Consumers are desperate to get their hair cut, and we're desperate to get them into our chairs. Heineken Fresh Looks is helping give our stylists increased access to customers, and our customers increased access to us. It's a win-win as we get back to normal, plus we all get to enjoy the experience on a patio."
"Heineken has been enjoyed in restaurants and bars around the world for many years and while we encouraged everyone to socialize responsibly during this incredibly difficult time, we're thrilled to see people meeting up again at the patio," says Sasha Romano Lopez, senior marketing manager for Heineken in Canada. "Now that our favourite establishments are back, and that goes for restaurants, bars, barbershops and salons alike, we thought we'd have some fun over a fresh pint and a fresh cut!"
To book a complimentary Fresh Look, visit heinekenfreshlooks.ca to reserve a spot. For more information on Heineken Fresh Looks, visit: www.heineken.ca and follow us on Instagram via @heinekenca and Twitter via @HeinekenCA.
What: Fresh pints and fresh haircuts
Date: July 8 - July 22, 2021 (see website for hours)
Location: RendezViews, 229 Richmond St W, Toronto
Social: @Heinekenca | @GlassboxBarbershop | @RendezviewsTO | #HeinekenFreshLooks
About Heineken
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.
About Glasbox Barbershop
Established in 2015 by partners Andrew LaGrave and Peter Gosling, Glassbox Barbershop has quickly become one of Canada's most forward thinking hair companies. Their modern approach to barbering combines traditional clipper and shaving methods with scissor detailing. The result is a unique offering that's perfect for modern day looks and trends. With 5 locations across Canada (Toronto, Hamilton, Victoria, BC), and an Education platform, the plan is to continue growing their reputation as one of the country's most respected barbershop brands. For more information, visit www.glassboxbarbershop.com.
About RendezViews
RendezViews is Toronto's largest outdoor patio. With the Toronto skyline as its backdrop, it has been a summer destination for sports, movie nights and cultural programming since launching in 2020. It is a partnership between neighbouring restaurants, The Ballroom and The Fifth. For more information, go to rendezviews.ca.
1 From June 16th to June 18th 2021 an online survey of 810 randomly selected adult Ontarians who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 3.4%, 19 times out of 20. The results have been weighted by education, age, gender and region to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Ontario. Discrepancies in or between totals are due to rounding. |
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SOURCE HEINEKEN
Media Contact: Joseph Crimi, Citizen Relations (on behalf of Heineken), [email protected] OR [email protected], 647-928-9749
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