TORONTO, Dec. 6, 2023 /CNW/ - Corby Spirit and Wine, the leading Canadian manufacturer and distributor of brands like J.P. Wiser's, Polar Ice Vodka and Jameson Irish whiskey, is helping Torontonians celebrate New Year's Eve safely by collaborating with the Toronto Transit Commission (TTC) to provide free rides with #CorbySafeRides.
"For nine years, our commitment to provide an easy and accessible option for riders has always been our number one priority with this campaign," said Nicolas Krantz, President, Chief Executive Officer of Corby. "We encourage everyone to begin their planning by discussing the importance of responsible consumption, not just on New Year's Eve, but all year round – ensuring we all do our part in getting home."
Starting December 31st after 7 p.m., all TTC streetcars, buses and subways will be free of charge until 8 a.m. on January 1st.
"As the countdown to New Year's Eve begins, we are elated to once again partner with Corby to help riders usher in the New Year with complimentary service," said Rick Leary, CEO of the Toronto Transit Commission. "Safety is our number one priority, and we thank customers for entrusting us with their first ride of the new year."
To date, Corby has provided more than 1.8 million free rides to people celebrating New Year's Eve in Toronto as part of its annual campaign.
"Corby Safe Rides proves how targeted preventive actions are an effective way of reminding people that drinking and driving should never be an option, allowing us to achieve real change in order to create a more convivial world today, tomorrow and for generations to come," adds Valerie Brive-Turtle, Corby's Senior Director of Communications, Public Relations and S&R.
For more information about Corby Safe Rides, visit corby.ca and engage on social media using the hashtag #CorbySafeRides.
Late-evening TTC subway service on New Year's Eve will continue until 3 a.m. The last subway train and bus departure times are as follows:
Line 1 – Yonge University
Line 2 – Bloor-Danforth
Line 4 – Sheppard
Bus and streetcar service will operate at late evening service levels until 3 a.m. After 3 a.m., the Blue Night Network will operate.
Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits, wines and ready-to-drink (RTD). Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® liqueur, Chic Choc® Spiced rum, The Foreign Affair® wines, and Ace Beverage Group's Cottage Springs®, Cabana Coast®, Liberty Village®, and Good Vines®. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Skrewball® whiskey, Jameson® Irish whiskey, Código 1530® and Olmeca Altos® tequilas, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne; and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Instagram, or Twitter.
SOURCE Corby Spirit and Wine Communications
Valerie Brive-Turtle - Senior Director, Communications, PR and S&R, Corby Spirit and Wine, Email: [email protected]
About Corby Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot 40®, and Pike Creek®...
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