This Super Bowl LVII phone hack from Cheetos® lets you keep using your phone when your fingers are covered with that orange dust (aka Cheetle™)
Unlock your phone just by saying "Eating Cheetos" using this clever accessibility hack.
TORONTO, Feb. 7, 2023 /CNW/ - Just in time for Super Bowl LVII– one of the biggest snacking days of the year– the Cheetos brand is introducing the Cheetos® Cheetle Hack: a hack that uses your voice to open your smartphone when you have Cheetle on your fingertips. And in case you're wondering, "Cheetle" is the official term for the powdery residue that gets on your fingertips while eating the savory snack, Cheetos.
Snacks are one of the best parts of the big game, and that means there will be a lot of Cheetle fingers. So for all the North Americans who will be glued to their phones this Sunday (because are you even watching Super Bowl LVII if you're not engaged in a running commentary throughout the entire game in multiple group chats!?) there's a problem: you can't unlock your phone with Cheetle fingers. That is, until now.
Enabling the Cheetos Cheetle Hack is quite simple. While you'll find the step-by-step instructions at www.CheetosCheetleHack.ca, here's a quick overview. First, mark your phone's passcode with Cheetle on your fingers. Then, open your phone's settings and go to Accessibility. Open and turn on Voice Control and select Customize Command. Now, create your own "Eating Cheetos" command. Retrace your marked Cheetle and save as your new gesture. Now you're free to use "Eating Cheetos" as a voice command to unlock your phone, hands-free.
"Our true fans know that Cheetle is an unmistakably delicious part of the Cheetos experience. But as our fans have pointed out, sometimes that means you can't do things like unlock your phone," says Lisa Allie, Senior Marketing Director, PepsiCo Foods Canada. "We wanted to make sure that fans could remain locked in on all the action and be a part of all the live conversations surrounding the big game while still enjoying their favourite snack!"
While the voice command accessibility feature has existed for smartphones for some time, it has only recently started to make its rounds on social media. The Cheetos brand saw Super Bowl LVII as the perfect opportunity to shed light on this brilliant hack at a time when Cheetle fingers will be at their peak.
And yes, of course, there's always face authentication to unlock your phone… but chances are, there's going to be Cheetle there too.
Cheetos is a favourite Canadian snack brand under the Frito-Lay Canada portfolio. As one of PepsiCo Canada's flagship brands, wherever you find the Cheetos brand, expect to end up with a little Cheetle on your fingertips. Learn more about the brand at the corporate website, http://www.cheetos.ca and on Twitter http://www.twitter.com/cheetoscanada.
PepsiCo Foods Canada is comprised of the Frito Lay Canada and Quaker Canada businesses. The company employs over 6,000 Canadians with seven manufacturing plants and sales and distribution facilities from coast to coast. Frito Lay Canada is the country's largest snack food manufacturer and the company's brands include Lay's, Doritos, Tostitos, Ruffles, Smartfood and Cheetos. The Quaker brand portfolio includes a wide range of wholesome cereals, oatmeal, rice and corn snacks and snack bars, and features other prominent brands such as Life, Quaker Chewy, Harvest Crunch and Crispy Minis. For more information, please visit www.pepsico.ca.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
SOURCE Cheetos Canada
Sara Lemmermeyer, [email protected], 647-241-0693
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