To mark their 165th birthday, B+L is proudly launching the Why Eye Care campaign
TORONTO, May 7, 2018 /CNW/ - This May for Vision Health Month, Bausch + Lomb Canada is launching the Why Eye Care campaign to raise awareness for eye health and inspire Canadians to get involved. Today in Canada, over 4.25 million Canadians are living with a serious eye disease. Beyond eye diseases, approximately 500,000 Canadians experience significant vision loss that impacts their day-to-day quality of life.[1] Every year, it is estimated that over 50,000 Canadians will lose their sight,[2] yet 75% of vision loss is preventable or treatable.[3] As part of the Why Eye Care campaign, Bausch + Lomb Canada will execute two initiatives during May Vision Health Month.
Ophthalmologists across the country are teaming up with Bausch + Lomb to launch the 'Helping Eyes, Changing Lives' initiative in which select Canadians living with vision impairment and in need of cataract surgery will experience the latest technology designed to provide vision without glasses.
Up to 20 patients across Canada will benefit from a Bausch + Lomb Canada donation of FineVision™ Intraocular lenses (IOLs). FineVision™ features an innovative patented trifocal structure design – the first of its kind in Canada – to provide optimal vision at all distances (near, intermediate and far). Patients for the campaign were selected by ophthalmologists after being clinically examined and identified as suitable candidates. For additional campaign information, please visit: www.HelpingEyesChangingLives.com.
To help spread awareness about the importance of eye health, Bausch + Lomb Canada will also execute Facebook, Instagram and Twitter social media activations using the hashtag #WhyEyeCare. Canadians are encouraged to join the conversation by sharing why eye care matters to them and to motivate their families and friends to focus on their eye health and be proactive about it during the month of May.
"Vision Health Month is a timely opportunity to remind Canadians about the importance of eye health. Just like annual check-ups and dental visits, eye care professionals play a vital role to enhance quality of life and should be seen on a yearly basis to assess and evaluate eye health," said Lorenzo Santini, Vice President, Bausch + Lomb Canada. "The Helping Eyes, Changing Lives and #WhyEyeCare initiatives mean a lot to the Bausch + Lomb team. They galvanize our sense of purpose and provide the opportunity to educate while also having a real impact in Canadians' lives."
To learn more, visit an eye care professional for a routine eye exam.
About Bausch + Lomb Canada
Bausch + Lomb Canada, a Bausch + Lomb subsidiary, is a Valeant Pharmaceuticals International, Inc. company and a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people's eyesight. Our core businesses include ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry, which are available in more than 100 countries.
About FineVision™
FineVision™ features an innovative patented trifocal structure design - the first of its kind in Canada - to provide optimal vision at all distances (near, intermediate and far). Many patients implanted with FineVision™ IOLs don't need to wear glasses for everyday tasks such as driving, reading the car speedometer or even using their smart phone. FineVision™ has been implanted in over 64 countries around the world in more than 100,000 patients since 2010.[4]
| 1 |
www.newscanada.com. (n.d.). Serious eye diseases often go undetected. http://www.canada.com/health/vision/serious+diseases+often+undetected/8342904/story.html. |
| 2 |
Fast Facts about Vision Loss, CNIB. http://www.cnib.ca/en/about/media/vision-loss/pages/default.aspx. |
| 3 |
Vision Health Month CNIB. Healthy Vision Checklist. http://visionhealthmonth.cnib.ca. |
| 4 |
Bausch + Lomb. Data on file. |
SOURCE Bausch + Lomb
For media inquiries and spokesperson interviews, please contact: Caroline De Silva, Director, Argyle Public Relationships, P: (416) 968-7311 ext. 231, E: [email protected]
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