Tickets on Sale Now for Buffalo Bills vs. Seattle Seahawks at Rogers Centre, Dec. 16

- All Ticket Prices Reduced -

- Ticket prices reduced by an average of 35% -
- Tickets ranging in price from $48 to $225; 58% of tickets are less than $100 -

TORONTO, July 11, 2012 /CNW/ - Rogers Media today announced tickets are now on sale - and more affordable than ever - for the Buffalo Bills game at Rogers Centre, as they lead the charge back to Toronto to take on the Seattle Seahawks on December 16.

Every ticket price in every section has been reduced, with ticket price reductions ranging from 4 per cent to 51 per cent. Ticket pricing begins at $48 for Level 500 seating up to the maximum $225 for Field Level VIP seating.  Fifty-eight per cent of tickets are less than $100, while 88 per cent of tickets are less than $150.

Those that have already purchased tickets as part of the Bills in Toronto Series have the option to receive a refund for the price difference or to be upgraded.

Tickets for the Bills vs. Seahawks game can be purchased at BillsinToronto.com, at Rogers Centre - Gate 9 Box Office, or through Ticketmaster at 1-855-985-5000.

"The reduced price-point for the Buffalo Bills game in Toronto is fantastic value for a premium sporting event.  These ticket prices are now more in line with the average NFL ticket price and are the right price-point in this market," said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. "After four seasons of the Bills in Toronto, we were able to establish some significant key learnings.  We have adjusted our ticket prices every year, and have made good on a new price package for this season - one that's right for today's environment."

"This is a significant step in the right direction to help us reengage with our fans who attend our games at Rogers Centre," said Mary Owen, Buffalo Bills Executive Vice President of Strategic Planning. "Last year's shutout victory over the Washington Redskins featured our best game-day atmosphere to date at Rogers Centre.  Our goal is to build on last year's momentum and provide an exciting Buffalo Bills game-day experience at Rogers Centre on December 16.  The new fan-friendly pricing structure gives us a better opportunity to have our most passionate fans from the region support the Bills in Toronto."

Section	2012 Price	2011 Price	% Change
500 Level Value	$48	$50	-4%
500 Level Upper	$85	$95	-11%
500 Level Sidelines	$95	$125	-24%
200 Level North	$85	$125	-32%
200 Level South Club	$95	$165	-42%
200 Level Corners	$95	$195	-51%
200 Level Sidelines	$125	$225	-44%
200 Level VIP	$225	$320	-30%
Field Level North	$85	$155	-45%
Field Level South	$95	$185	-49%
Field Level Corners	$115	$225	-49%
Field Level Sidelines	$145	$275	-47%
Field Level VIP	$225	$320	-30%

*Prices do not include service charges

This year's Bills vs. Seahawks game is the fifth and final regular-season game in the current five-year deal.  Discussions are ongoing between Rogers Media and the Buffalo Bills about extending the Bills in Toronto deal, but there is no further update at this time.

Individual game tickets for the Buffalo Bills nine-game home schedule at Ralph Wilson Stadium went on sale to the general public yesterday (Tuesday, July 10).

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment.  Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include six Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service.  Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media's suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites.  Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

 

Media Contacts:
Jennifer Neziol, Sportsnet, [email protected]; c-416.275.9182
Andrea Goldstein, Rogers Media, [email protected]; c - 647.801.4394