Tim Hortons ad for the big game reminds Canadians: Hockey is still "The Best Game You Can Name"

TORONTO, Feb. 7, 2025 /CNW/ - As millions of North Americans gather to watch football this weekend, Tim Hortons is sharing a message of Canadian pride with a fresh take on one of Canada's most iconic songs.

Tim Hortons has teamed up with the family of the legendary Stompin' Tom Connors and his publisher Anthem Entertainment to reimagine his beloved "Hockey Song" – with a football twist. The new lyrics give a good-natured nod to the fact that hockey, Canada's national winter sport, still reigns supreme.

Tim Hortons ad for the big game reminds Canadians: Hockey is still “The Best Game You Can Name”

"'The Hockey Song' is a Canadian anthem – everyone knows the words, it's part of our Canadian DNA," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

"So, when we thought about how to celebrate this weekend, we knew this was the perfect time to remind everyone that while we like football, Canadian culture is unique and that will never change. And even when we cheer for football, hockey is still the best game you can name."

The ad, airing in Canada on Sunday before and during the football game, follows the highs and lows of football — touchdowns, tackles, and celebrations — before playfully reminding Canadians that we're not sorry for loving hockey the most.

Watch the video: youtube.com/watch?v=-24hAMItcAQ

For media: For access to a broadcast quality video please email [email protected]

The commercial was developed with Tims Hortons creative agency, GUT Toronto.

ABOUT TIM HORTONS

In 1964, the first Tim Hortons^® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits^® in the years since. Over nearly 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps^® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,700 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.

SOURCE Tim Hortons

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